We are reporting live from the SIMA Awards at the Observatory in Santa Ana.
The revamped and expanded awards have attracted a sold-out crowd of 500.
Here are the winners. We will be updating this list live as the night proceeds.
As the night progressed, it became very clear who the big winner was: Billabong. The brand won five awards, and seemed to be on the stage most of the night. The teams were joined by Billabong Founder Gordon Merchant on stage.
The other big winner of the night was Seea, which won Swim Brand of the Year and Breakout Brand of the Year.
ACCESSORY PRODUCT OF THE YEAR
Winner: FCS
Nominees:
EVAC by Billabong
FCS Freedom Leash by FCS
Unbound series pack & tote by Hydro Flask
The Regulus by Nixon
HIGHLINE AIRLIFT VEST by QUIKSILVER
SearchGPS 2 by Rip Curl
Drylock Boot by XCEL Wetsuits
WOMEN’S MARKETING CAMPAIGN OF THE YEAR
Winner: Billabong Women’s
Nominees:
Billabong Women’s A Bikini Kinda Life – New Wave Campaign by Billabong Women’s
Elevate by Electric Women’s
OCEAN IS CALLING by O’NEILL
BEACH FREELY by REEF
Make Waves Move Mountains by ROXY
Generations by Seea
Uncover the Uncommon by Stance
CONSUMER MEDIA FEATURE OF THE YEAR
Winner: Stab
Nominees:
The Electric Acid Surfboard Test by Stab Magazine
Shed Sessions by SURFER
Wave of the Winter by Surfline/Wavetrak Inc.
Alternativa by The Inertia
RETAILER OF THE YEAR- INLAND AMERICA
Winner: evo
Nominees:
BC Surf & Sport (Denver, CO)
Benjamin Surf N Skate (Corpus Christi, TX)
evo (Denver, CO)
Tyler’s (Fort Worth, TX)
MEN’S MARKETING CAMPAIGN OF THE YEAR
Winner: Billabong
Nominees:
Life’s Better in Boardshorts by Billabong
QUIKSILVER GENERATIONS OF ADVENTURE by QUIKSILVER
BEACH FREELY by REEF
Kingston Deadbeats by Roark
Uncover the Uncommon by Stance
UltraRange by Vans
Creators & Innovators by Vissla
FOOTWEAR PRODUCT OF THE YEAR
Winner: Vans
Nominees:
Nalukai Kapa Boot by OluKai
QUIKSILVER TRAVEL OASIS SANDAL by QUIKSILVER
CUSHION BOUNCE by REEF
Chiba Quest by Sanuk
UltraRange Rapidweld by Vans
EYEWEAR PRODUCT OF THE YEAR
Winner: Electric
Nominees:
Untangled Collection by Costa Sunglasses
Baile H20 by Dragon
John John Signature Series by Electric
ROVE Polarized Collection by Kreedom Eyewear by Fortress
Latch Key by Oakley
A Day Late by OTIS Eyewear
RETAILER OF THE YEAR – HAWAII
Winner: Hi-Tech Surf Sports
Nominees:
Hawaiian Island Creations- Haleiwa, HI
Hi-Tech Surf Sports- Kahului, HI
Surf N Sea- Haleiwa, HI
T&C Surf Designs- Honolulu, HIÂ
WETSUIT OF THE YEAR
Winner: O’Neill
Nominees:
Furnace Revolution by Billabong
HyperFreak Series by O’Neill
Men’s R2 Yulex Front-Zip Full Suit by Patagonia
Flashbomb Heat Seeker by Rip Curl
Seea x Yulex Collection by Seea
7 Seas Wetsuit by Vissla
Comp X by XCEL Wetsuits
ALTERNATIVE SURFBOARD MODEL OF THE YEAR
Winner: Firewire
Nominees:
Rocket Wide Spine-Tek (construction) by Channel Islands Surfboards
Go Fish by Firewire Surfboards
Chupacabra by Rusty Surfboards
Modern 2 by Surftech x Sharp Eye
Captains Log by Wave Riding Vehicles
MEN’S BOARDSHORT BRAND OF THE YEAR
Winner: Billabong
Nominees:
Billabong
O’Neill
QUIKSILVER
Rip Curl
Roark
RVCA
Vissla
RETAILER OF THE YEAR- EAST COAST
Winner: Heritage Surf & Sports
Nominees:
Aqua East Surf Shop (Neptune Beach, FL)
BC Surf & Sport (Fort Lauderdale, FL)
Cinnamon Rainbows Surf Co. (Hampton, NH)
Heritage Surf & Sports (Sea Isle City, NJ)
REAL Watersports (Waves, NC)
Ron Jon Surf Shop (Cocoa Beach, FL)
Warm Winds Surf Shop (Narragansett, RI)
ENVIRONMENTAL PRODUCT OF THE YEAR
Winner: Billabong
Nominees:
Recycler Boardshorts by Billabong
Untangled Collection by Costa Sunglasses
MIZU 360 Personal Filtration and Purification System by Mizu
Men’s & Women’s Fall 18 Yulex Wetsuits by Patagonia
QUIKSILVER X REPREVE BOARDSHORTS by QUIKSILVER
The Eco Leash by Slater Designs x Revolwe
Upcycled Coconut Boardshort by Vissla
PERFORMANCE SHORTBOARD MODEL OF THE YEARÂ
Winner: Pyzel
Nominees:
Fever by Channel Islands Surfboards
SKX by Firewire Surfboards
Monsta Box HYFI by JS Industries
The Ghost by Pyzel Surfboards
SD by Rusty Surfboards
Cymatic by Slater Designs
Disco Inferno Dual-Core by Surftech x Sharp Eye
RETAILER OF THE YEAR – WEST COAST
Winner: Surf Ride
Nominees:
evo (Portland, OR)
Huntington Surf & Sport (Downtown Huntington Beach, CA)
Jack’s Surfboards (Huntington Beach, CA)
SPYDER SURF (Hermosa Beach, CA)
Sun Diego Boardshops (Carlsbad, CA)
Surf Ride (Oceanside, CA)
Val Surf (Valley Village, CA)
WOMEN’S SWIM BRAND OF THE YEAR
Winner: Seea
Nominees:
Billabong
L*SPACE
O’NEILL
Rip Curl
ROXY
RVCA
Seea
MEN’S APPAREL BRAND OF THE YEAR
Winner: Vissla
Nominees:
Billabong
O’Neill
QUIKSILVER
Roark
RVCA
Vans
Vissla
WOMEN’S APPAREL BRAND OF THE YEAR
Winner: Billabong Women’s
Nominees:
Billabong Women’s
O’NEILL
Rip Curl
RVCA
VansÂ
BREAKOUT BRAND OF THE YEAR
Winner: Seea
Nominees:
Duvin Design Co.
Jetty
Maui and Sons
MIZU
OTIS Eyewear
Seea
