Oakley’s newest retail location in Denver’s River North Arts District blends performance with culture to welcome athletes, artists, and creators in the community, according to a news release.
“Through innovation-led expansion, we’re reimagining the retail experience and how we show up for consumers,” said Luigi Ocone, Oakley’s senior vice president and GM, in a statement. “It’s about moving beyond product to create meaningful experiences that leave our visitors feeling inspired, connected, and part of something bigger. While this space marks an exciting new chapter, we’re equally committed to making meaningful contributions to the RiNo community – and showing up with intention to become a valued part of it.”
The store combines the brand’s signature brutalist aesthetic and elements of its Foothill Ranch, California headquarters with Colorado’s natural elements. That comes to life with a mural by local artist Chelsea Lewinsky, who honored the brand’s DNA and celebrated the city’s street art culture, said the release.
Photo courtesy of Oakley.
The high-tech bunker-style space includes tributes to Oakley’s legendary roster of athletes as well as some “Easter eggs” woven throughout the space that nod to Oakley’s heritage and design legacy for the brand’s longtime fans.
The space includes:
- A zone to customize sunglasses with preferred frames, lenses, or sport team colors.
- The Prizm wall, an interactive space where visitors can get a close look at Oakley’s lens technology.
- A museum wall featuring iconic product from the past.
- A catalyst wall filled with new high-heat product.
- A rooftop lounge available for curated community gatherings from club meetups to athlete meet-and-greets.
- Smart shopper technology, which allows digital shopping within the physical retail space.
The store will feature one of the largest selections of Oakley apparel and accessories in the nation.
Visitors can also shop exclusive limited-edition drops and collaborations released throughout the year.
Visit Oakley RiNo at 2660 Walnut St., Unit 3 in Denver, Colorado on Monday to Sunday from 10 a.m. to 6 p.m.
