Columbia Launches Major Brand Marketing Refresh
The campaign is designed to offer something different than what Columbia executives characterize as stagnation within the outdoor…
News August 4, 2025
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Db CMO Jonathan Weaver on How Latest Investment Will “Supercharge” the Brand
After LVMH took a minority stake last year, the Scandinavian bag brand secured additional investment from Norwegian soccer…
News August 4, 2025
Turtle Fur Appoints Marketing Exec Erika Canfield to CEO Role
Canfield will lead the Vermont-based brand as it expands beyond winter gear into year-round lifestyle and performance accessories.
News July 30, 2025
How Retailers and Brands Can Maximize a Collaboration that Goes Viral
The director of research at Placer.ai recently examined the role of exclusivity in comparing product drops at Trader…
News July 30, 2025
Tillys Names Former Boardriders Americas President Nate Smith CEO
Smith garnered praise from colleagues for his leadership during the tumultuous Boardriders sale process. He now will lead…
News July 28, 2025
HOKA and UGG Outperform Q1 Expectations
Overall wholesale channel sales increased 27% to $652 million, while direct-to-consumer sales remained relatively flat with a modest…
News July 28, 2025
KMD Brands Appoints Former Qantas Executive as New Group CFO
Carla Webb-Sear joins the Oboz, Rip Curl, and Kathmandu parent company with two decades of experience at companies…
News July 28, 2025
Backcountry Acquires Value Retailer Level Nine Sports
Backcountry CFO Kevin Lenau says the merger will benefit both companies and the customers they serve.
News July 24, 2025
WSL Names LPGA Exec Nicole Metzger Chief Revenue Officer
Metzger will lead efforts to advance the league’s commercial strategy while spearheading innovation in revenue generation and brand…
News July 24, 2025
