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Surf Expo Show Director on the Rising Active Lifestyle and What it Means for September 2026 Show

Discover what’s ahead at Surf Expo’s September 2026 show, including key trends shaping the surf, resort, swim, and…

News April 10, 2026
Unlocking AI Tools for Independent Retailers

Hansen’s, Real Watersports, Rooster Bus to Share AI Tips on Monday

We assembled a panel of independent retailers who will share their personal journeys, their learning curves, and the…

News April 10, 2026
Young Leaders to Watch 2026

Wanted: Submit Your Nominations for SESO’s Young Leaders to Watch 2026

Calling all changemakers: Now's your chance to nominate your picks for SESO's annual Young Leaders to Watch feature.…

News April 10, 2026
Jim Whittaker REI

Remembering Former REI CEO and Everest Mountaineer Jim Whittaker

Whittaker was the first American to summit Mount Everest in 1963.

News April 9, 2026
Reef Fanning

Reef Expands Fanning Bottle Opener Sandal Franchise

Reef introduces four new styles in its Fanning franchise for Spring 2026 as it celebrates 21 years.

News April 9, 2026
The Buckle's Q3 Sales

The Buckle’s March Comps Jump 7%, New Senior Vice President of Stores Named

In his new role, Scott Werth will lead the company's sales team of more than 7,000 employees across…

News April 9, 2026
Helly Hansen

Helly Hansen Bolsters Leadership by Expanding Joseph Alkire’s Role

Kontoor Brands' Chief Financial Officer and Global Head of Operations Joseph Alkire will now also take on global…

News April 8, 2026
Burton_JohnLacy_DonnaCarpenter

Burton CEO John Lacy to Exit

SESO has confirmed that John Lacy, who started at Burton answering customer service calls and rose to CEO…

News April 7, 2026
Rusty Apparel is building on Y2K styles.

Rusty Apparel Looks to the Past to Plot Its Future

"We're bringing fun, loud, branded product to an industry that needs it. Our target customer is the high…

News April 6, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series