Icebreaker President Talks Product Expansion, Brand Strategy
Merino-wool outdoor apparel brand icebreaker is in a battle against synthetic clothing. The company began with a focus…
News August 24, 2023
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Katin Plays the Long Game to Double-Digit Growth
The brand’s leaders talk about their product-driven strategy and if they think Katin will benefit from the coming…
News August 24, 2023
Hot-Selling Goodr Sunglasses Targets Outdoor Market
Draw a Venn diagram of affordability, fashion, and functionality, and goodr sunglasses would sit dead center. The Inglewood,…
News August 23, 2023
Hi-Tech Surf Sports Owner Kim Ball on Maui Devastation
The devastating fires in Maui have impacted thousands of people, including Kim Ball, the owner of Hi-Tech Surf…
News August 22, 2023
Dick’s Lays Off 250 Workers, Cites Theft for Q2 Profit Drop
After a second quarter where profitability fell short, Dick’s Sporting Goods announced a business optimization program that involved…
News August 22, 2023
Hi-Tech Surf Sports Owner Kim Ball on Maui Devastation
Kim Ball and his family, who are long time residents of Lahaina, lost three homes in the blaze.…
News August 22, 2023
Nearly All Major Surf Brands Attending Surf Expo – Liberated Plants Flag
Nearly every surf brand is turning out for Surf Expo, and it appears that Liberated Brands is making…
News August 21, 2023
Paul Harvey Moves to O’Neill; Ryan Mangan Joins Quiksilver Licensee
The sales leadership changes at industry brands continue, with several notable additions recently unfolding.
News August 21, 2023
How Women’s Outdoor Brand Hikerkind Uses Community to Build Awareness
Up-and-coming women’s outdoor brand Hikerkind wants its products to fit into the everyday lives of its customers, and…
News August 21, 2023
