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Volcom Furloughs Majority of Staff

We are sad to report that the economic shock caused by the coronavirus caused Volcom to furlough 75%…

News March 21, 2020
GavinNewsom

California Orders Residents to Stay Home

Tonight we are hearing of a few California-based companies in our space shutting down everything, including distribution centers.

News March 20, 2020
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Brands Create Programs to Help Independent Retailers

Several industry brands are coming up with innovative programs to help specialty retailers during this unprecedented time.

News March 19, 2020
Wanderlust land and Sea LukeMesanko

Wanderlust Embraces Instagram Stories to Drive Sales During Crisis

We are inspired by how Wanderlust Land & Sea in New Jersey is using social media and humor…

News March 19, 2020
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Update: Orange County Walks Back Strict Health Order

Orange County had to walk back a stringent new health order after it caused mass confusion in the…

News March 18, 2020
3 11 20 SIMA Awards Xcel

Boardriders Sells Xcel Wetsuits

Details about the buyer and why Boardriders sold the well-regarded wetsuit brand.

News March 17, 2020
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Updated: Macy’s, Nordstrom, Burton, Buckle, Ron Jon to Close Stores

Many other industry accounts are closing stores in hopes of slowing the spread of the coronavirus. South Coast…

News March 17, 2020
islandWaterSports

Key Florida Retailer Details the Current Wild World of Retail

Island Water Sports Partner Cheyne Cottrell shares with us the crazy rollercoaster of the past few weeks and…

News March 16, 2020
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Updated: Store Closures Mount, Independents Get Creative

As larger retailers start to close, we check in with independents to see how they are adjusting. Plus,…

News March 16, 2020
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series