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Duvin Taps Surf Industry Vet Snowy Lonsway to Lead Sales

Fast growing Duvin, with its colorful, cheeky, and retro take on beachwear, just completed a capital raise that…

News August 6, 2025
Brooke Farris is the new Chief Marketing Officer of the World Surf League.

Brooke Farris Named WSL Chief Marketing Officer and President of North America

The former Rip Curl CEO returns to the WSL and will move to the United States to oversee…

News August 6, 2025
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Connecting with Consumers in Times of Turbulence

Three questions with veteran marketer Sarah Crockett, who has worked at a wide range of companies including Vans,…

News August 5, 2025
Columbia "Made for Whatever" campaign.

Columbia Launches Major Brand Marketing Refresh

The campaign is designed to offer something different than what Columbia executives characterize as stagnation within the outdoor…

News August 4, 2025
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Db CMO Jonathan Weaver on How Latest Investment Will “Supercharge” the Brand

After LVMH took a minority stake last year, the Scandinavian bag brand secured additional investment from Norwegian soccer…

News August 4, 2025
Erika Canfield Turtle Fur

Turtle Fur Appoints Marketing Exec Erika Canfield to CEO Role

Canfield will lead the Vermont-based brand as it expands beyond winter gear into year-round lifestyle and performance accessories.

News July 30, 2025
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How Retailers and Brands Can Maximize a Collaboration that Goes Viral

The director of research at Placer.ai recently examined the role of exclusivity in comparing product drops at Trader…

News July 30, 2025
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Tillys Names Former Boardriders Americas President Nate Smith CEO

Smith garnered praise from colleagues for his leadership during the tumultuous Boardriders sale process. He now will lead…

News July 28, 2025
Hoka

HOKA and UGG Outperform Q1 Expectations

Overall wholesale channel sales increased 27% to $652 million, while direct-to-consumer sales remained relatively flat with a modest…

News July 28, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series