A Seea suit worn by Seea employee Kennedy Cusato
Brian Greer of Seea chatting with Kim Lipp of Beach House in Santa Barbara
Seea brought ice cream to the show
Nicole Tinkess of Beach Riot
Key Maaji styles that showcase the return of brighter colors
Lots of bright colors at Maaji
A Maaji surfsuit in Maaji's eco-friendly new Earth Warrior line
Sam Herold and Angi Hart of Tori Praver
A Tori Praver floral bikini
A textured Tori Praver bikini
A Tori Praver coverup/jumpsuit
A popular ViX by Paula Hermanny one-piece
Odette Van Oostende, left, and Michelle Leblanc, right, of ViX by Paula Hermanny
A ViX Scales suit that has a mermaid-like fabric
Industry vet Chelsey Cassaro, right, is now working with Vuori, which had a big booth at Active Collective
Tammy Green, left, and Tandi South, right, with a model wearing Jets swim, a brand out of Australia
Cristy McKee, Chelsea Smith, and Gaby Arauz of Spiritual Gangster
Kyla Brennan and Graham Ehrhard of Tavik
Christian Castellani, Jenna Pfaff and Jenny Moore of Prana
Prana is working to elevate its products with better fabrics and performance
Prana active style
So great to see Anne Kelly, now at PilyQ
Demi Lovato wearing PilyQ swim, which boosted sales of that style
Irene Hosokawa and Tricia Carpino of Lole's LA office. The Montreal-based brand is looking to grow its U.S. business.
Nomadix's Chace Petersen and Zack Helminiak drinking beer in a champagne world
Denali Gould in the Slowtide booth
The Active Collective included wellness companies, and Gem Water was popular
Free People Movement had a big booth at Active Collective
Colorful leggings at Color Blossom Clothing
A lounge and meeting area at the show
A busy Manhattan Beachwear booth
Beyond Yoga had a big booth at Active Collective
We stopped by the Swim Collective and Active Collective trade shows Thursday at the Anaheim Convention Center.
It’s been a tough swim season by many accounts thanks to the cool weather for much of the first half of the year, which hurt the reorder business for some brands.
However, a lot of brands and buyers were at the show ready to put the season beyond them and see what’s new for resort and in some cases, spring.
Many of the brand executives we talked to said the show was very busy on Wednesday and they were happy that a contingent of retailers from Hawaii, Texas and even parts of the Midwest attended. Those are areas where it can be challenging for sales reps to get to.
Show Director Roy Turner told us his team has made a concentrated effort to target those areas after listening to feedback from brands. We have lots of photos of who and what we saw at the shows in our slide show above.
