Retailer registration is now open for Surf Expo, January 6-8, 2027, in Orlando, Fla.
Join the wide range of retailers that have already registered, including Flip Flop Shops, Food Pantry, Tillys, Surf Style, Glik’s, Starboard Cruises, Heritage Surf Shop, Palmetto Moon, Brave New World, T&C Surf, B.C. Surf & Sport, Tres Palmas, Hawaiian Island Creations, Sun Diego, Kitty Hawk Kite, Quiet Storm and many more.
Surf Expo is a complete buying experience, with thousands of products from new and heritage brands across boutique and resort apparel, watersports hardgoods, swim, footwear, gift and souvenir, all under one roof. It’s the place to discover emerging brands, new products and the trends shaping the coastal lifestyle industry, and to get inspired for the season ahead.
Meet the People Behind the Brands
Talk face-to-face with founders, executives, and sales teams in a way that’s impossible through digital channels alone.
Learn from the Experts
Attend educational sessions led by industry leaders.
Network with the Industry
Build relationships at parties, happy hours, buyer events, and networking opportunities throughout the show.
Get Here Easily
Orlando offers convenient travel, plenty of hotel options, and exclusive partner discounts to make attending affordable.
Buyers return to Surf Expo year after year to discover new products, strengthen relationships, and source their next bestsellers.
