The Daily by Outdoor Retailer has a new head of advertising sales – Â Matt Yates, who has a wealth of experience in digital media.
Matt has 18 years of expertise managing relationships across multiple media channels including print, digital, social media, lead generation, and email campaigns, mostly in the publishing and software as a service industries.
If you are a company looking to reach decision makers at brands, if you are a brand looking to reach key retailers about new product launches, or if you are looking to get exposure before a trade show, we are here to help.
The Daily news website has grown rapidly since we launched in February from scratch. More than 30,000 unique users visited The Daily site in October, and we logged more than 50,000 page views.
In addition, The Daily email newsletter goes to over 11,000 subscribers three to five days a week, and our open rates are well above media industry averages.
Our readers include influential outdoor retailers, brand executives, investment firms, and others that work in the outdoor industry.
Matt is available to brainstorm ideas to help you with your marketing needs, and is ready to make some deals as we close out 2023. He’d also like to work with you as you plan for 2024. He can be reached at Matthew.Yates@emeraldX.com.
And if you have feedback for me, I can be reached at tiffany@ordaily.outdoorretailer.com
Thanks for reading, and we look forward to working with you to help get your message out to the outdoor industry.
