Volcom unveiled its new snowboarding uniforms today for the upcoming Olympic Winter Games in Beijing.
The men’s and women’s pieces definitely look like Volcom and include the brand’s hallmark black-and-white collage print.
Features of the uniforms include:
- Volcom’s Zip Tech jacket-to-pant interface designed to keep athletes warm and dry while keeping snow out
- Volcom’s Thermal Defense System, which is designed to keep the wearer warm where they need it most to enjoy the mountains longer
- Patches and trims that represent the U.S.A.
- Gold-plated zipper pulls
- A lucky faux rabbit’s foot stashed in the jackets for good luck.
“The Volcom team is honored to be the official uniform provider for the U.S. Snowboard Team and provide for world-class athletes on snowboarding’s biggest global stage,” said Ryan Immegart, CMO of Volcom and Liberated Brands. “Volcom was the first brand to combine the cultures of surfing, snowboarding, skateboarding, music and art and the original pioneer of the action sports industry. Thirty years later, Volcom’s ‘True To This’ spirit comes to life through these uniquely designed uniforms created exclusively for some of the world’s greatest snowboarders.”
Previously, Burton was the official outfitter of the U.S. Olympic snowboard team.
