Zumiez closed out fiscal 2025 on a high note, reporting strong sales and earnings growth as its full-price selling strategy continued to pay off.
The action sport and streetwear retailer posted fourth-quarter net sales of $291.3 million, up 4.4% year-over-year, while full-year revenues climbed 4.5% to $929.1 million, the company’s strongest top-line performance in recent years.
Zumiez also posted strong bottom-line results, swinging from a net loss of $1.7 million in fiscal 2024 to net income of $13.4 million in fiscal 2025.
CEO Rick Brooks called it “an important step towards returning to historical levels of sales and earnings.”
Zumiez Q4 2025 Snapshot
- Net sales: $291.3 million, up 4.4%.
- Comparable sales: up 2.2%.
- North America comp: up 5.5%.
- International comp: down 7.5%.
- Gross margin: 38.2%, up 200 basis points.
- Net income: $19.6 million, up 33%.
- Top categories: Men’s led positive comps, followed by women’s, accessories, and hardgoods; footwear was the only negative-comping category.
Zumiez Full-Year 2025 Snapshot
- Net sales: $929.1 million, up 4.5%.
- Comparable sales: up 4.3%.
- North America comp: up 6.7%.
- International comp: down 5.4%
- Gross margin: 35.8%, up 170 basis points.
- Net income: $13.4 million compared to a net loss of $1.7 million in 2024.
- Top categories: Women’s led positive comps for the year, followed by men’s, hardgoods, and accessories; footwear was the only negative-comping category.
Store Openings, Closures, and the C and D Mall Reckoning
Zumiez plans to open five new stores in fiscal 2026, all in the U.S., while closing approximately 25, including 20 in North America and five internationally. That compares to 17 total closures in fiscal 2025.
Brooks said the accelerating closures are the final chapter of a long-running mall consolidation story.
“What we’re seeing in the U.S. is actually finally the end of a bunch of mall locations at the lower-end C and D volume mall locations where we had traditionally been able to make some money, but now they’ve just gotten to the point where they’re just not working anymore,” Brooks said on the earnings call.
However, the closures don’t signal weaker demand for Zumiez, executives said. Total North American sales grew in both 2024 and 2025 despite the store count declining.
“It’s about how customers are moving to the better retail experiences in the stronger and better malls,” Brooks said. “Better malls are winning and the lesser malls are finally really losing.”
CFO Chris Work added that closed stores in fiscal 2026 are expected to carry roughly $12 million in lost sales, yet the company still projects low single-digit total sales growth for the year.
Europe: A Turnaround in Progress at Blue Tomato
Zumiez’s European business operates under the Blue Tomato banner across nine countries with just under 90 stores. The chain posted a tough fiscal 2025 by top-line measures. Sales in the region fell high-single digits in local currency for Q4, and comps declined 5.4% for the full year.
But the underlying numbers tell a more encouraging story according to Zumiez executives. Product margin in Europe improved 250 basis points for the full year, with Q4 delivering 660 basis points of product margin expansion. Despite the Q4 sales decline, the region generated $1.8 million in operating profit growth in the quarter.
Work attributed the improvement to a strategic reset launched in late 2024, which included leadership changes at Blue Tomato, a sharper focus on full-price selling, tighter inventory management, and a reimagined product assortment. “We are just really laser focused on operating profit and cash flow,” he said.
The early data from fiscal 2026 suggests improvements are continuing. International comparable sales, driven almost entirely by Europe, rose 13.2% in the four weeks ended February 28.
Private Label Hits Record Levels
Zumiez’s private label accounted for 30% of sales in 2025 compared to 12% of sales five years ago.
Brooks called it “the highest level in company history,” representing a shift in how Zumiez builds its product mix. The expansion has contributed directly to margin improvement and, the company believes, potential tariff insulation should current trade conditions persist.
Pants departments have been a primary driver of private label growth, while branded product continues to dominate in categories like T-shirts, fleece, and headwear.
150+ New Brands Added in 2025
Alongside its private label push, Zumiez added over 150 new and emerging brands across its banners in fiscal 2025. Brooks described the brand introductions as “generating exceptional customer response,” with the company’s top 20 brands also gaining share as a percentage of total business.
Zumiez First-Quarter Sales to Date
The company’s total first-quarter sales for the four weeks ended February 28 jumped 9.8% compared to the same period last year.
Comparable sales for the four-week period increased 7.5% from the same period last year.
Comparable sales for North America increased 6% and other international comparable sales increased 13.2% during that four-week period.
Zumiez’s First-Quarter Outlook
For the first quarter ended May 2, Zumiez expects:
- Net sales to range from $189 million to $193 million.
- A net loss of between 15.6 million and $17.8 million.
