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Rhythm Leader on Tariff Pricing: “The Surf Industry Cannot Absorb Higher Prices”
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Mountain Hardwear Revamps Brand as it Hits 30-Year Mark
(This story was updated on 10/19/2023.) Mountain Hardwear is celebrating its 30th anniversary this year, and leadership at the company has been working hard to coordinate the milestone with a…
News October 12, 2023
Birkenstock Gets Tepid Response from Wall Street
Birkenstock Holding Ltd. shares tumbled nearly 12% from their IPO price in the sandal brand’s first day of trading on the New York Stock Exchange Wednesday. The German-based company priced…
News October 12, 2023
Boardriders Layoffs Expected to Conclude by End of Month
Details about the layoff numbers for Boardriders that span the Huntington Beach headquarters, RVCA’s Costa Mesa office, Universal City, and Mira Loma.
News October 11, 2023
Shop Eat Surf Newsletter Changes
Shop Eat Surf has switched to a new CRM system for its daily newsletter.
News October 11, 2023
Birkenstock Gets Tepid Response from Wall Street
The German sandal maker began trading on the New York Stock Exchange Wednesday to an underwhelming response from investors.
News October 11, 2023
OIA Announces 4 New Board Members, 3 Returning
The Outdoor Industry Association announced a new lineup for its board of directors, with four new members and three returning members elected by the OIA membership. “We are proud to…
News October 11, 2023
Inside The Industry: Vuori Opens Store Directly Next to Sun Diego
Sun Diego was one of Vuori’s earliest retail partners, and helped launch the brand in the surf channel. We asked Vuori CEO Joe Kudla why Vuori opened in that location,…
Executive Edition October 11, 2023
New Balance Unseats Vans in Latest Piper Sandler Teen Survey
Details about which brands are gaining, and which brands are losing ground with teens, according to Piper Sandler’s latest teen survey. Plus, the rising popularity of off-price retailers with the…
Executive Edition October 11, 2023
How EU Sustainability Regulations Will Affect Outdoor Brands
For several years, the European Union has been the global leader in developing environmental and sustainability regulations. Though these rules will have a major impact on companies, until recently, their…
News October 10, 2023
