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Hurley unveils new wholesale distribution strategy

Hurley unveils new wholesale distribution strategy

Hurley executives told me yesterday that going forward, the brand will aggressively focus its wholesale distribution on retailers that tell the Hurley story in the most compelling way. As a…

Executive Edition May 13, 2013
California Surf Museum presents Vintage Swap Meet

California Surf Museum presents Vintage Swap Meet

Press Release:   The California Surf Museum and the Longboard Collector Club are partnering up to bring the 2nd Vintage Surf Swap Meet to Oceanside!   The public is welcome…

News May 13, 2013
Looking back and ahead: Greg Osthus

Looking back and ahead: Greg Osthus

Atwater General Manager Greg Osthus gives us an emerging brand perspective in our "Looking back and ahead" series today. Atwater won Breakthrough Brand of the Year at the SIMA Image…

Executive Edition May 13, 2013
2012 Oakley Surf Shop Challenge kicks off

2012 Oakley Surf Shop Challenge kicks off

Press Release:   2012 OAKLEY SURF SHOP CHALLENGE KICKS OFF WITH SOUTHWEST REGIONAL AT SEASIDE REEF   Oceanside’s SurfRide Surf Shop Takes the Title And Reserves Trip to Bali  …

News May 13, 2013
Genesco says Journeys “mature;” Deckers sees aggressive UGG growth

Genesco says Journeys “mature;” Deckers sees aggressive UGG growth

Other morning sessions at the ICR Xchange investors conference in Dana Point included two footwear companies important to the action sports industry. Genesco operates 2,243 retail footwear and headwear stores…

Executive Edition May 13, 2013
Fuel Clothing celebrates 20 years in business

Fuel Clothing celebrates 20 years in business

Press Release:   FUELING THE FIRE FOR 20 YEARS Original Founders of Fuel Clothing Circle Back and Collaborate   Hilton Head, SC & San Diego (April 16, 2012)

News May 13, 2013
Berra on the business of The Berrics

Berra on the business of The Berrics

Editor's note: We added a few Berrics video clips to this story. In two short years, pro skateboarders Steve Berra and Eric Koston have created a web site that attracts…

Executive Edition May 13, 2013
"Code Red" premieres on Network A

"Code Red" premieres on Network A

Press Release:   BILLABONG’S “CODE RED” DOCUMENTARY PREMIERES TODAY ON NETWORK A   New York (April 25, 2012) – Today marks the premiere of “Code Red” on YouTube’s action sports…

News May 13, 2013
Zumiez strategies for 2010 and beyond

Zumiez strategies for 2010 and beyond

Plus, what is working in stores, how the company is tackling weak hardgoods and junior's sales, and why the company is feeling optimistic.  Zumiez plans to build on its momentum…

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series