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Nike reports Hurley, Converse, action sports results

Nike reports Hurley, Converse, action sports results

Nike executives gave full year revenue totals and growth for Hurley and Converse on a conference call today. They also said how much Nike's action sports category grew.

Executive Edition May 13, 2013
ThirtyTwo Director on next-season strategies

ThirtyTwo Director on next-season strategies

We talk to Brian Cook about ThirtyTwo’s growth figures for last season, what’s new with outerwear and boots, and how orders are coming in for the upcoming season.

News May 13, 2013
The business story of Frends

The business story of Frends

Frends is a community started by snowboarders. Frends fans begged them to make products. Read about their strategy, their very experienced backers, and their first product.

Executive Edition May 13, 2013

B4BC partners with Spyder Surf Shops

Press Release:   Redondo Beach, Calif. (March 21, 2012) – B4BC (Boarding for Breast Cancer) has partnered with Hermosa Beach-based surf company Spyder Surf Shops for the Fifth Annual Surf…

News May 13, 2013
Rip Curl USA CEO on progress, strategies, more

Rip Curl USA CEO on progress, strategies, more

An in-depth interview with Kelly Gibson - including video clip - about the brand's just ended fiscal year, go forward strategies and developments with key retailers.

Executive Edition May 13, 2013
SURFING Magazine Swimsuit issue on sale April 3rd

SURFING Magazine Swimsuit issue on sale April 3rd

Press Release:   PRETTY GIRLS MAKE WAVES   SAN CLEMENTE, Calif., March 30, 2012 – The month of April has April Fool’s and Earth Days. It also has Palm and…

News May 13, 2013
A visit to CI HQ and business update

A visit to CI HQ and business update

I visited surfboard maker Channel Islands near Santa Barbara and talked with General Manager Scott Anderson about business trends and the company post Burton acquisition.

Executive Edition May 13, 2013
Reef launches Miss Reef app

Reef launches Miss Reef app

Press Release:   (Carlsbad, CA) April 4th - 2012 – Reef is proud to release the first ever Miss Reef Calendar App over two decades after the first Miss Reef…

News May 13, 2013
Core Careers: Shawn Peterson, O'Neill Sr. Design Director

Core Careers: Shawn Peterson, O'Neill Sr. Design Director

Shawn shares how he grew from a warehouse worker fresh out of high school to a key design executive, all at the same company.

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series