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Bern and 686 to unveil 20 year collaboration

Bern and 686 to unveil 20 year collaboration

Press Release:   686 and Bern Unlimited Release Limited Collaboration on Helmets for the 2012-2013 Season   (Duxbury, MA) January 23, 2012 - Bern is proud to announce a one-time…

News May 13, 2013
Matt Wilkinson joins etnies surf team

Matt Wilkinson joins etnies surf team

Press Release:   LAKE FOREST, CA (January 26, 2012) – etnies is excited to welcome Matt “Wilko” Wilkinson to its surf team! Wilko charged his way into the top 30…

News May 13, 2013
Retailers praise new Lost look

Retailers praise new Lost look

We heard that retailers are excited about the new direction for Lost, so followed up with the brand at Agenda and asked some stores their opinion. Plus, lots of product…

News May 13, 2013

Orange 21 changes name to Spy Inc.

Press Release:   Orange 21 Announces Corporate Name Change to SPY Inc., Stock Symbol Change to "XSPY" So Calif. Eyewear Co. Punctuates Focus on Core Brand With Eponymous Return CARLSBAD,…

News May 13, 2013

Watermans partners with Future Fins

Press Release:   Futures Fins Enters Distribution Partnership with Watermans Applied Science   2/16/12 - Orange County, CA: –Watermans Applied Science, the most effective and functional sunscreen on the market,…

News May 13, 2013
Spy re-signs McGrath for five years

Spy re-signs McGrath for five years

Press Release:   MCGRATH SIGNS-UP FOR FIVE-YEAR ENCORE WITH SPY®   CARLSBAD, Calif.—SPY Inc. (OTCBB:XSPY) today announced a renewed sponsorship deal with seven-time AMA Supercross Champion and Motorsports Hall of…

News May 13, 2013
The impacts of discounting, Day 1: What does it mean for branding?

The impacts of discounting, Day 1: What does it mean for branding?

Price promotions appear to be the name of the game this holiday season. Manufacturers are sitting on too much inventory and are slashing wholesale prices for retailers. And retailers are…

Executive Edition May 13, 2013

Burch and Mell join Spy for Crosstown

Press Release:   CARLSBAD, Calif. — SPY Inc. (OTCBB:XSPY) today announced the addition of Ryan Burch and Jared Mell to its roster as multidimensional surf-sojourning brand ambassadors. The two join…

News May 13, 2013

The changing consumer: The retail perspective

The spending freefall that started in the fall and accelerated through the holidays has me wondering: Are we in the midst of a cyclical downturn, with short-term declines followed by…

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series