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Orange 21 changes name to Spy Inc.

Press Release:   Orange 21 Announces Corporate Name Change to SPY Inc., Stock Symbol Change to "XSPY" So Calif. Eyewear Co. Punctuates Focus on Core Brand With Eponymous Return CARLSBAD,…

News May 13, 2013
Mervin to launch surfboards

Mervin to launch surfboards

They revolutionized snowboards with their Banana rocker boards, and now Mervin is turning its attention to surfboards. Plus, more updates on the board building company.

Executive Edition May 13, 2013

Watermans partners with Future Fins

Press Release:   Futures Fins Enters Distribution Partnership with Watermans Applied Science   2/16/12 - Orange County, CA: –Watermans Applied Science, the most effective and functional sunscreen on the market,…

News May 13, 2013
Sunglass vet aims for a third gold with Hoven

Sunglass vet aims for a third gold with Hoven

Craig Lark was a founder of Arnette and Von Zipper. Now he's focusing on Hoven, and we find out what niche the brand is targeting, how sales are going and…

Executive Edition May 13, 2013
Spy re-signs McGrath for five years

Spy re-signs McGrath for five years

Press Release:   MCGRATH SIGNS-UP FOR FIVE-YEAR ENCORE WITH SPY®   CARLSBAD, Calif.—SPY Inc. (OTCBB:XSPY) today announced a renewed sponsorship deal with seven-time AMA Supercross Champion and Motorsports Hall of…

News May 13, 2013
Chris Carter keynote Q & A at Skate Summit

Chris Carter keynote Q & A at Skate Summit

Excerpts from Q & A with Alien Workshop co-founder at the Skateboarding Summit including why Alien chose Ohio and sold to Burton, why he thinks the industry is oversold, more.

Executive Edition May 13, 2013

Burch and Mell join Spy for Crosstown

Press Release:   CARLSBAD, Calif. — SPY Inc. (OTCBB:XSPY) today announced the addition of Ryan Burch and Jared Mell to its roster as multidimensional surf-sojourning brand ambassadors. The two join…

News May 13, 2013
Deckers CEO on Sanuk payouts, brand potential

Deckers CEO on Sanuk payouts, brand potential

At a conference, Angel Martinez explained the lucrative earn outs in the Sanuk deal, why the Sidewalk Surfer is important to Deckers, more. Plus, we outline earnout payments.

Executive Edition May 13, 2013
Registration now open for SIMA Boot Camp

Registration now open for SIMA Boot Camp

Press Release:   * Register Online! WWW.REGONLINE.COM/EVENTPLANNINGBOOTCAMP REGISTRATION IS NOW OPEN FOR SIMA EVENT PLANNING & MANAGEMENT BOOT CAMP   – Deadline to Register is Friday, March 23 –  

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series