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Is the Independent Shop the Future of the Outdoor Industry? Inside Outdoor Retailer’s Big Debate Panel
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Deckers wins lawsuits against counterfeiters
Press Release:  GOLETA, CA. May 1, 2012: Deckers Outdoor Corporation (NASDAQGS: DECK) announced today its victory in two cases against 3,007 Chinese-based counterfeit websites selling counterfeit UGG® Australia products.…
News May 13, 2013What the kids say about brand loyalty, logo apparel and stores
They were 12 kids from Torrey Pines High School in San Diego County, California. You couldn’t really call them a focus group. But what the seven girls and five boys…
Executive Edition May 13, 2013Global Surf Industries debuts iPad catalog
Press Release:  GLOBAL SURF INDUSTRIES DEBUTS IPAD CATALOGUE  May 4, 2012 – In order to reduce their carbon footprint by cut down on paper waste, transportation and to…
News May 13, 2013The Business of The Berrics II
Today, in our Berrics series we talk to pro skater and co-founder Steve Berra about The Berrics online store, The Canteen, which launched a few months ago, and Berrics Unified,…
Executive Edition May 13, 2013SIA sells out space for 2013 show
Press Release: Â SIA Announces Sold-Out Booth Space for 2013 Snow Show Industry shakes off poor snow year and looks ahead to 2013 Â
News May 13, 2013Photos from IVI party launch
Press Release: Â IVI LAUNCH PARTY MARKS ARRIVAL OF SUNGLASS BRAND Â Rob Dyrdek, Pete Fox, and Jerome Mage Formally Introduce IVI Â
News May 13, 2013How I Did It: Boa Technology
How Gary Hammerslag turned an obsession with creating an alternative to boot laces into a global business. Boa's wire lacing system is in 30% of snowboard boots on the market.
Executive Edition May 13, 2013Spy partners with Sun Diego
Press Release:  SPY® PARTNERS WITH SUN DIEGO FOR HIGH SCHOOL SURF TEAM SHOWDOWN  CARLSBAD, Calif. —San Diego-based eyewear brand SPY® is partnering with Sun Diego Boardshops for a…
News May 13, 2013Core Careers: Charlie Setzler, Rusty President
Rusty North America President Charlie Setzler shares his unplanned but successful path into sales and action sports.
Executive Edition May 13, 2013

















