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Deckers wins lawsuits against counterfeiters

Press Release:   GOLETA, CA. May 1, 2012: Deckers Outdoor Corporation (NASDAQGS: DECK) announced today its victory in two cases against 3,007 Chinese-based counterfeit websites selling counterfeit UGG® Australia products.…

News May 13, 2013
What the kids say about brand loyalty, logo apparel and stores

What the kids say about brand loyalty, logo apparel and stores

They were 12 kids from Torrey Pines High School in San Diego County, California. You couldn’t really call them a focus group. But what the seven girls and five boys…

Executive Edition May 13, 2013

Global Surf Industries debuts iPad catalog

Press Release:   GLOBAL SURF INDUSTRIES DEBUTS IPAD CATALOGUE   May 4, 2012 – In order to reduce their carbon footprint by cut down on paper waste, transportation and to…

News May 13, 2013

The Business of The Berrics II

Today, in our Berrics series we talk to pro skater and co-founder Steve Berra about The Berrics online store, The Canteen, which launched a few months ago, and Berrics Unified,…

Executive Edition May 13, 2013

SIA sells out space for 2013 show

Press Release:   SIA Announces Sold-Out Booth Space for 2013 Snow Show Industry shakes off poor snow year and looks ahead to 2013  

News May 13, 2013
Photos from IVI party launch

Photos from IVI party launch

Press Release:   IVI LAUNCH PARTY MARKS ARRIVAL OF SUNGLASS BRAND   Rob Dyrdek, Pete Fox, and Jerome Mage Formally Introduce IVI  

News May 13, 2013
How I Did It: Boa Technology

How I Did It: Boa Technology

How Gary Hammerslag turned an obsession with creating an alternative to boot laces into a global business. Boa's wire lacing system is in 30% of snowboard boots on the market.

Executive Edition May 13, 2013
Spy partners with Sun Diego

Spy partners with Sun Diego

Press Release:   SPY® PARTNERS WITH SUN DIEGO FOR HIGH SCHOOL SURF TEAM SHOWDOWN   CARLSBAD, Calif. —San Diego-based eyewear brand SPY® is partnering with Sun Diego Boardshops for a…

News May 13, 2013
Core Careers: Charlie Setzler, Rusty President

Core Careers: Charlie Setzler, Rusty President

Rusty North America President Charlie Setzler shares his unplanned but successful path into sales and action sports.

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series