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Registration open for SIMA New Advertising Boot Camp

Registration open for SIMA New Advertising Boot Camp

Press Release:   ALISO VIEJO, Calif. (August 29, 2011) – Registration is now open for New Advertising Boot Camp, presented by the Surf Industry Manufacturers Association (SIMA). The event will…

News May 13, 2013
PacSun announces launch of new music website

PacSun announces launch of new music website

Press Release:   September 6, 2011 (Anaheim, CA)- Keeping up with their consumers passionate music appetite, PacSun has built a hub for its growing music program (music.pacsun.com), featuring daily blog…

News May 13, 2013
4th annual Rainbow Sandals Battle of the Paddle

4th annual Rainbow Sandals Battle of the Paddle

Press Release:   World's Preeminent Stand-Up Paddle (SUP) Race Doheny State Beach, Dana Point, CA, USA $25,000 Prize Purse Sept. 24 & 25, 2011   TEN DAYS TO BATTLE OF…

News May 13, 2013
SIA creates "State of the Industry" video

SIA creates "State of the Industry" video

Press Release:     New Video Breaks Down Lessons Learned from 2010/11 Season   MCLEAN, Va. (Sept. 19, 2011) - The 2010/11 season will go down in history books as…

News May 13, 2013

A monthly breakdown of European retail sales for major markets

Today, we examine 2008 monthly retail sales in major European markets to get a sense of how important countries to the action sports industry are faring. All the data comes…

Executive Edition May 13, 2013
Dive specialist joins Surf Expo team

Dive specialist joins Surf Expo team

Press Release: Dive Specialist Sheri Daye Joins Surf Expo Team   September 23, 2011 — Avid freediver and spearfisher Sheri Daye has joined the Surf Expo Team as a sales…

News May 13, 2013
Holiday core store tour: from Solana Beach to Costa Mesa

Holiday core store tour: from Solana Beach to Costa Mesa

I decided to take an extended shop tour on Saturday and Sunday to see what was happening in core stores and some mall stores in Southern California in the all-important…

Executive Edition May 13, 2013
Hurley names an industry vet as its next CEO

Hurley names an industry vet as its next CEO

Hurley and Nike picked a former VF Corp. executive with experience in action sports, outdoor, denim and fashion brands to be its next CEO.

News May 13, 2013
Tourism tally: Hawaii expects a flat 2009, after a down 2008

Tourism tally: Hawaii expects a flat 2009, after a down 2008

I wanted to take a new look at how tourism traffic is flowing and projections for 2009, especially in Hawaii, which is such a key state for industry brands and…

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series