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Core careers: Robert Schmidt, CEO, Katin
Today, we hear from Robert Schmidt, the CEO of Katin. Katin has been around since 1959 and has a store in Huntington Beach. The brand began making a fresh push…
Executive Edition May 13, 2013Blitz to distribute Technine
For Immediate Release  Today, Brandbase USA, owner of the Technine brand has signed up Blitz Distribution for a multi-year U.S. exclusive distribution for its core snowboard brand, starting with…
News May 13, 2013New Reef President on changes at Reef, his plan for the brand and new opportunities
I spent a couple of hours with new Reef President Jim Gerson at Reef's Carlsbad headquarters this week. We spoke about Reef's turnaround plan, distinguishing Reef from competitors, how spring…
Executive Edition May 13, 2013Agenda: Long Beach show a success
Press Release:  LARGEST AGENDA SHOW IN LONG BEACH PROVES A SUCCESS  Los Angeles, Calif., (January 2012) – The Agenda Trade Show debuted in Long Beach on January 5th…
News May 13, 2013State of skate shoes – Vans
Vans Americas VP Jeff Moore discusses sales, the impact of the recession and Vans plans for 2010. Recession We're focusing on strategic partners that we can grow organically in versus…
Executive Edition May 13, 2013Storm brings snow to Colorado Ski Country USA
Press Release:  DENVER, Colo. – January 17, 2012 – An impressive snow storm moved into Colorado Ski Country USA (CSCUSA) Monday leaving double digit snow totals at many resorts.…
News May 13, 2013Snow season 2009/2010 preview
This week, we check in with the snowboard industry to see how different companies and retailers are approaching the current season, responding to the economic climate, and preparing for the…
Executive Edition May 13, 2013Erika Seward promoted to Executive Director
Press Release: Â Justine Chiara Transitions Role After Over 10 Years and Will Continue to Serve as Chairwoman of B4BC Board of Directors; B4BC Operation Relocates to New Home in…
News May 13, 2013Core Careers: Erik Joule, SVP Merchandising and Design at Levi Strauss
Last December, Erik Joule, who was the Senior Vice President of Merchandising and Design at Quiksilver, left to perform a similar job at Levi Strauss & Co. in San Francisco.…
Executive Edition May 13, 2013















