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Lotus & Luna Looks to Retain Small Business Vibes Amid Growth

Lotus & Luna Looks to Retain Small Business Vibes Amid Growth

Founder and CEO Janelle Clasby talks about how the same guiding principles that went into starting the business are still infused in the operation as it grows its manufacturing capabilities,…

News July 11, 2023

The Critical Slide Society Looks to Muscle its Way into More North American Stores

The Australian label has its first head of brand for the region and a new office on the way as it looks to ride a wave of renewed market momentum.

News July 10, 2023
How Outdoor Brands and Retailers Can Attract Younger Consumers

How Outdoor Brands and Retailers Can Attract Younger Consumers

(This story was updated on 8/29/2023.) Expanding participation and attracting new consumers will require the outdoor industry to think more broadly. To find out how to appeal to the next…

News July 10, 2023

How Reel Skipper Grew Beyond Fishing to Surf, Greater Outdoors

Reel Skipper’s founders talk building a women’s performance fishing brand that has managed to snag attention from surf shops and beyond.

News July 7, 2023
Kühl Expands Retail Footprint in Jackson Hole for Brand Exposure

Kühl Expands Retail Footprint in Jackson Hole for Brand Exposure

Outdoor brand Kühl recently opened a store in Jackson Hole, Wyoming, marking its fourth retail location in the U.S. as part of a larger play to expose the brand to…

News July 7, 2023

What’s New: Good American Puts Size Inclusive Touch on Body Glove Collab

The limited-edition summer capsule featuring Khloe Kardashian offers silhouette updates to popular ‘80s pieces from the Body Glove archive.

News July 7, 2023
Lowa, Topo, DPS, Solo, Camp Chef Leaders on What’s Next for Outdoor

Lowa, Topo, DPS, Solo, Camp Chef Leaders on What’s Next for Outdoor

At Outdoor Retailer Summer 2023, The Daily hosted an executive roundtable to hear from five industry leaders about how the COVID-19 pandemic shaped their business and where they think the…

News July 6, 2023

Roxy Homage to Lisa Andersen Marks Inflection Point for Surf Industry

A private event to celebrate the legendary surfer’s career and work with Roxy turned into a retrospective for the brand and industry.

News July 6, 2023

What’s New: Outerknown x Seea Go Retro with Sage Erickson

The collection includes three swimsuit styles and is priced from $80 to $170.

News July 6, 2023
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series