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Industry vets launch action sports design studio

Press Release:   When eclectic professionals with more than 30 years working in Youth lifestyle and Action Sports markets come together, you get.... PRJCT Action Sports Design Studio.   After…

News May 13, 2013
Hurley to debut short film "FIN" by CR Stecyk III

Hurley to debut short film "FIN" by CR Stecyk III

Press Release:   HURLEY TO DEBUT "FIN," A SHORT FILM AND CORRESPONDING T-SHIRT COLLECTION BY ICONIC WRITER, PRODUCER AND ARTIST C.R. STECYK III FILM TO DEBUT AT HURLEY'S H SPACE…

News May 13, 2013

PPR announces appointment in Sport & Lifestyle Group, more

Editor's note: Volcom is in PPR's Sport & Lifestyle Group   Press Release:   Todd Hymel appointed Chief Operating Officer of PPR Sport & Lifestyle division   Federico Barbieri appointed…

News May 13, 2013
Boardworks Surf announces new rescue division

Boardworks Surf announces new rescue division

Press Release:   Encinitas, CA (January 31, 2012) Mike Fox owner of Boardworks and former Hawaiian Lifeguard, has teamed up with California Lifeguard Steve Reuter, rescue equipment designer, to create…

News May 13, 2013
The impacts of discounting, Day 2: The retail side

The impacts of discounting, Day 2: The retail side

Yesterday, I explored the issue of discounts this holiday season, how it impacts brands, and underlying issues that some believe are driving promotions in the industry. Today, retail analysts, experts…

Executive Edition May 13, 2013
Skullcandy VP on brand's new aesthetic

Skullcandy VP on brand's new aesthetic

Skullcandy is debuting new packaging, messaging and look during the current trade show season. We talked to VP of Marketing Nate Morley to find out more about the big changes.

News May 13, 2013

The changing consumer: The brand perspective

Yesterday, core store owners talked about changing consumer spending patterns. I asked: Are we seeing a cyclical downturn that will be followed by a rebound? Or is this the dawn…

Executive Edition May 13, 2013
Valor Collective to debut at S.L.A.T.E.

Valor Collective to debut at S.L.A.T.E.

Press Release:   Men's sportswear collection led by fashion veteran Ryan Rush brings practical style and sophistication to today's tastemaker   IRVINE, Calif. (February 13, 2012) -- VALOR COLLECTIVE is…

News May 13, 2013
Money, money, money: Advice on how to get it and what types of companies are attracting investors

Money, money, money: Advice on how to get it and what types of companies are attracting investors

In Part II of our series assessing the outlook for consolidation, acquisitions and investments in 2009, I asked six experts what kind of action sports companies are attracting buyers, what…

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series