Shop Eat Surf Outdoor

Latest Posts

Looking back and ahead: Mikke Pierson

Looking back and ahead: Mikke Pierson

Mikke Pierson, co-owner of ZJ Boarding House in Santa Monica, Calif., discusses the trauma of laying off long-term employees, adjusting to the new reality of consumer spending, and how he…

Executive Edition May 13, 2013
H2indO to premiere at Newport Beach Film Festival

H2indO to premiere at Newport Beach Film Festival

Press Release:   H2INDO ANNOUNCES ITS WORLD PREMIERE DURING OPENING WEEKEND OF THE NEWPORT BEACH FILM FESTIVAL’S ACTION SPORTS FILM SERIES   Join the World Renowned Cast and Crew at…

News May 13, 2013
Salty Peaks owner: It's guerilla warfare

Salty Peaks owner: It's guerilla warfare

SALT LAKE CITY, UTAH I met with the owner of Salty Peaks when I was in Utah after hearing several brand executives discuss how important the store is in the…

Executive Edition May 13, 2013

Sanuk hires PR agency for national campaign to promote athletes

Press release:   Sanuk Taps MWW Group To Lead National Campaign Showcasing Action Sports Athletes   Sanuk Footwear Turns to MWW's Consumer Lifestyle Marketing Practice To Help Increase Brand Awareness…

News May 13, 2013
Core Careers: Kelley Bruemmer, Reef Girls Footwear Category Director

Core Careers: Kelley Bruemmer, Reef Girls Footwear Category Director

Today in our Core Career series we hear from Kelly Bruemmer, Reef Girls Footwear Category Director. Kelley shares three key lessons she has learned in her career and describes some…

Executive Edition May 13, 2013

Holden moving to Los Angeles from Portland

Press Release:   Holden Outerwear Relocates to Los Angeles   Portland, Oregon May 2, 2012 - Holden Outerwear announces the company's relocation to Los Angeles, CA –Scheduled to open in…

News May 13, 2013
Foot Locker discloses CCS store plans

Foot Locker discloses CCS store plans

Foot Locker Inc. disclosed on its conference call this morning how many CCS stores it would open in 2010. Executives also mentioned how CCS's online operation performed in the fourth…

Executive Edition May 13, 2013

Lifetime announces new U.S. sales manager

Press Release:   Lifetime Collective is excited to announce that starting this week we will welcome Michael Darr aboard as our new US sales manager.   Michael has worked with…

News May 13, 2013
Store tour: Active, Tilly's, DC, Vans, PacSun, Hurley

Store tour: Active, Tilly's, DC, Vans, PacSun, Hurley

I went to 13 stores to see what brands are getting the most love and to assess the promotional environment. One young brand is getting a big ride at Urban.

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series