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B4BC to host 5th annual Skate the Coast

Press Release:   Boarding for Breast Cancer (B4BC) to Host Fifth Annual  Skate the Coast Presented by Sun Bum on Saturday, Oct. 29   18-Mile Longboard-a-thon from Santa Monica Pier…

News May 13, 2013
New Reef President on changes at Reef, his plan for the brand and new opportunities

New Reef President on changes at Reef, his plan for the brand and new opportunities

I spent a couple of hours with new Reef President Jim Gerson at Reef's Carlsbad headquarters this week. We spoke about Reef's turnaround plan, distinguishing Reef from competitors, how spring…

Executive Edition May 13, 2013
Online retailers prep for promotion-heavy holidays

Online retailers prep for promotion-heavy holidays

Press Release:   Online Retailers Preparing for Promotion-Heavy Holiday Season, According to Shop.org eHoliday Survey -More than Half Plan to Start Holiday Marketing Promotions by Halloween-  

News May 13, 2013
State of skate shoes – Vans

State of skate shoes – Vans

Vans Americas VP Jeff Moore discusses sales, the impact of the recession and Vans plans for 2010. Recession We're focusing on strategic partners that we can grow organically in versus…

Executive Edition May 13, 2013
VonZipper debuts Dot Dash fashion line

VonZipper debuts Dot Dash fashion line

VonZipper has introduced a new fashion-forward, lower-priced sunglass line called Dot Dash. Curt Fry tells us about the line and the strategic thinking behind it.

News May 13, 2013
Snow season 2009/2010 preview

Snow season 2009/2010 preview

This week, we check in with the snowboard industry to see how different companies and retailers are approaching the current season, responding to the economic climate, and preparing for the…

Executive Edition May 13, 2013

Source Interlink partners with Yahoo to bring Action Sports content to Livestand

Press Release:   El Segundo, CA (November 2, 2011): Source Interlink Media (SIM) has joined Yahoo! as an official launch partner for the launch of Livestand from Yahoo!, featuring a…

News May 13, 2013
Core Careers: Erik Joule, SVP Merchandising and Design at Levi Strauss

Core Careers: Erik Joule, SVP Merchandising and Design at Levi Strauss

Last December, Erik Joule, who was the Senior Vice President of Merchandising and Design at Quiksilver, left to perform a similar job at Levi Strauss & Co. in San Francisco.…

Executive Edition May 13, 2013
ISA announces surfing festival in China sponsored by Quiksilver

ISA announces surfing festival in China sponsored by Quiksilver

Press Release:   The world’s best surfers will meet in China in January for the Hainan Riyue Bay International Surfing Festival presented by Quiksilver   Hainan Riyue Bay International Surfing…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series