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Merrell, Saucony Aim to Ramp Up Style, Lifestyle Component
Wolverine Worldwide, parent company of Merrell, Saucony, Chaco, and other brands, is still trying to execute a turnaround as the company struggles with inventory challenges and other macroeconomic factors. Wolverine…
News February 21, 2024
Oboz Sales Down On Tough Prior-Year Comp, Market Conditions
Oboz parent KMD Brands announced Oboz’ sales dropped in the first half of the fiscal year on weak consumer spending and wholesale challenges as retailers reduced inventory levels. In its…
News February 20, 2024
How Swedish Sportswear Brand Houdini Puts Sustainability at the Forefront
The term “sustainability” gets bandied about in the outdoor industry, with many companies trying to make it a part of their brand story. Swedish sportswear company Houdini is one example…
News February 20, 2024
Core Careers: Oakley’s VP of Global Product Strategy Mary Mohamadi
The long-time action sports strategist is on her second leg at Oakley in a position that has her heading up the more than $1 billion Oakley Optics business.
News February 20, 2024
Rip Curl Sales Down On Tough Prior-Year Comp, Market Conditions
Details about Rip Curl's and parent company KMD's financial performance in the first half of fiscal year 2024.
News February 20, 2024Layoffs Begin at Nike
Reports peg the number of layoffs at 1,600 as the company’s $2 billion cost-cutting plan, Save to Invest, gets underway.
News February 16, 2024HeyDude to Open 30 Outlet Stores in 2024
Crocs Inc. turns the page on a year of learnings for the Hey Dude brand as it focuses on the rollout of an outlet strategy, channel segmentation, and pushing full-price…
News February 16, 2024
