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B4BC to host 5th annual Skate the Coast

Press Release:   Boarding for Breast Cancer (B4BC) to Host Fifth Annual  Skate the Coast Presented by Sun Bum on Saturday, Oct. 29   18-Mile Longboard-a-thon from Santa Monica Pier…

News May 13, 2013
How industry executives are planning at a time of low visibility/Part II

How industry executives are planning at a time of low visibility/Part II

Today, we hear from Anthony Wilson of Salt Water Wine Surf Centres in Australia, Ted Wueste of Factor 54 and retail consultant Alan Roseman about planning strategies at a time…

Executive Edition May 13, 2013
Online retailers prep for promotion-heavy holidays

Online retailers prep for promotion-heavy holidays

Press Release:   Online Retailers Preparing for Promotion-Heavy Holiday Season, According to Shop.org eHoliday Survey -More than Half Plan to Start Holiday Marketing Promotions by Halloween-  

News May 13, 2013

The view on media changes from inside The Surfer's Journal and Surfline

For the third installment in our series about marketing spending in print and online, I checked in with some media executives to get their take on the biggest challenges, changes…

Executive Edition May 13, 2013
VonZipper debuts Dot Dash fashion line

VonZipper debuts Dot Dash fashion line

VonZipper has introduced a new fashion-forward, lower-priced sunglass line called Dot Dash. Curt Fry tells us about the line and the strategic thinking behind it.

News May 13, 2013
More details about Active's creditors

More details about Active's creditors

Here is the latest on Active's Chapter 11 bankruptcy case, according to the court file. Active, which now operates 21 stores, is one of the action sports industry's most important…

Executive Edition May 13, 2013

Source Interlink partners with Yahoo to bring Action Sports content to Livestand

Press Release:   El Segundo, CA (November 2, 2011): Source Interlink Media (SIM) has joined Yahoo! as an official launch partner for the launch of Livestand from Yahoo!, featuring a…

News May 13, 2013
Global retail sales show some improvement

Global retail sales show some improvement

After U.S. retailers reported May comps last week that were generally a return to downward trending, we wanted to see how the rest of the world was performing. Today, we…

Executive Edition May 13, 2013
ISA announces surfing festival in China sponsored by Quiksilver

ISA announces surfing festival in China sponsored by Quiksilver

Press Release:   The world’s best surfers will meet in China in January for the Hainan Riyue Bay International Surfing Festival presented by Quiksilver   Hainan Riyue Bay International Surfing…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series