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SIMA Super Summit 2026 Spotlights Retail Partnerships, Creators and the Next Generation of Surfers

Surf industry leaders gathered in Laguna Beach for the 2026 SIMA Super Summit to talk retail, AI, creators and the road ahead. We have lots of photos from the event.

Al Perkinson, CEO and co-founder of Bajio. Photos courtesy of Bajio.

Five Years Later, Bajio’s Bet on Independence Is Still Paying Off

Executive Edition

Yeti, Merrell, Birkenstock, Saucony: Strong Brands Appear to Be Outrunning a Shaky Macro Backdrop, for Now

Executive Edition

Jacob Zeke and Hughie Vaughan Sam McIntosh at Stab High Japan

Why Stab Keeps Winning in Surf Media

Executive Edition

Is Surf Back? Four Executives on the Momentum Building in the Industry

Executive Edition

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Shop Eat Surf Outdoor

SIMA Super Summit 2026 Spotlights Retail Partnerships, Creators and the Next Generation of Surfers

Executive Edition

Five Years Later, Bajio’s Bet on Independence Is Still Paying Off

Yeti, Merrell, Birkenstock, Saucony: Strong Brands Appear to Be Outrunning a Shaky Macro Backdrop, for Now

Why Stab Keeps Winning in Surf Media

Is Surf Back? Four Executives on the Momentum Building in the Industry

Latest Posts

Featured

Big Agnes at 25: Founder Bill Gamber on Innovation and the Industry’s Future

Burton CEO John Lacy to Exit

Exit Interview: Andrew Coutant, The North Face’s VP of Global Product

Updated: Paul Naude Makes Play for Rip Curl

Industry Releases

Burton Introduces Zeb’s Closet, A Collection Inspired by Zeb Powell’s Vision

Lineup Acquires Brazil’s WavesNow, Bringing Its Live Surf Cam Network to 231 Across South America

Rab Launches the Next Generation of Its Microlight Collection

UGG Launches and Invites Consumers to Experience the Born to Feel Platform

Vans Introduces the Harris Tweed Collection

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