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Authentic Brands Group to Buy Majority Ownership of Guess IP 

Authentic Brands Group to Buy Majority Ownership of Guess IP 

Guess will go private in a deal valuing brand at $1.4 billion, and will be added to Authentic's large brand portfolio.

News August 20, 2025
New RVCA Leaders on Brand Plans

New RVCA Leaders on Brand Plans

SESO visited the new RVCA offices in Irvine, Calif., to talk to RVCA President Mark Tinkess and Ethos Brands Executive Markar Agakanian to discuss their vision for RVCA's future, the…

Executive Edition August 20, 2025
Former Vans Exec Carly Gomez Named CMO of Crocs Brand

Former Vans Exec Carly Gomez Named CMO of Crocs Brand

Gomez worked for 16 years at Vans, where she had a stellar reputation and rose steadily through the ranks.

News August 19, 2025
Arc’teryx Parent Amer Sports Raises Full-Year Guidance Despite Tariff Headwinds

Arc’teryx Parent Amer Sports Raises Full-Year Guidance Despite Tariff Headwinds

Several brands in the portfolio reported strong growth despite the uncertainty clouding the macroeconomic outlook. Executives also commented on pricing and other strategies during an earnings call Tuesday morning.

Executive Edition August 19, 2025
Former Oakley and Costa Exec John Sanchez Named CEO of Takeya

Former Oakley and Costa Exec John Sanchez Named CEO of Takeya

The experienced sunglass executive, known for his product expertise, is jumping into the hydration space.

News August 19, 2025
Surf Expo to Feature Plenty of Activations, Buyers, and Brands

Surf Expo to Feature Plenty of Activations, Buyers, and Brands

Surf Expo is just over two weeks away, and the team has lots of fun activations planned in addition to strong brand and buyer lists.

News August 18, 2025
TrackFly and ActionWatch Announce New Partnership

TrackFly and ActionWatch Announce New Partnership

The surf and skate industry’s main data firm is joining forces with a data company that provides a unified platform that is compatible with all retailer and POS systems, which…

News August 18, 2025
Overlanding Participation Jumps to 12 Million Americans

Overlanding Participation Jumps to 12 Million Americans

A new industry report shows overlanding participation jumping 50% to 12 million Americans, with intermediate users driving gear and vehicle modification spending.

News August 18, 2025
Our Favorite Gear Picks on the Market Now

Our Favorite Gear Picks on the Market Now

We asked gear expert Cameron Martindell to pick his favorite gear which includes products from Recon Rack, Rocky Talkie, Ciele Athletics, Zeal Optics and more.

Gear August 18, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series