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Is Surf Back? Four Executives on the Momentum Building in the Industry
Executive Edition
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Grassroots Outdoor Alliance Announces 2026 Specialty Awards Nominees
The national specialty outdoor retail organization named nominees across retailer, vendor and sales rep categories, with the awards ceremony scheduled for June 8.
News May 21, 2026
HIC CEO Leigh Tonai Talks Surf Industry Consolidation, Business Trends, Brand Loyalty and More
We spoke with Hawaiian Island Creations CEO Leigh Tonai about consolidation in surf retail, the brands that matter most to HIC and whether the company sees an opportunity to expand…
Executive Edition May 21, 2026
SESO Webinar Alert: Protecting Brand Identity and Trust in the Age of AI
In this upcoming live webinar, industry experts from Roark, Unlisted, and Skullcandy will discuss how to protect brand value, stay visible, and build trust in the quickly evolving AI landscape.
News May 21, 2026
Authentic Brands Group Elevates Matt Maddox to CEO as IPO Plans Solidify
Matt Maddox will lead day-to-day operations at Authentic Brands Group while founder Jamie Salter shifts to executive chairman, a move that aligns with the company’s expected public-market push and continued…
News May 20, 2026
North Face Surges and Vans Shows Life in Americas as VF Corp. Returns to Full-Year Revenue Growth
VF Corporation returned to full-year revenue growth for the first time in three years, powered by growth at The North Face and Timberland. Vans showed early signs of life in…
News May 20, 2026
Salty Crew, Boston Whaler Team Up for a Heritage-Driven Apparel Drop
Salty Crew’s new collaboration with Boston Whaler brings an 18-piece apparel capsule to surf, tackle, and marine retailers worldwide, backed by a restoration-driven marketing campaign and a shared push to…
News May 19, 2026
Amer Sports CEO: We’re ‘Taking Share Globally’
The parent company of Arc’teryx, Salomon and other outdoor and sports brands reported a blockbuster first quarter Tuesday and raised its full-year guidance.
News May 19, 2026
Carv Expo Roundup: The Product Trends and Launches Shaping Spring 2027
At the San Diego trade show last week, brands including Quiksilver, Steko, Hurley, Salty Crew, Katin, Jetty, Rusty, Slowtide and many more previewed Spring 2027 lines. We have a full…
News May 19, 2026
Surf Brands Get Creative to Support Surf Shop Day 2026
Surf brands marked Surf Shop Day with a mix of tribute videos, retailer kickbacks, exclusive merchandise, and in-store giveaways, reinforcing the vital role independent surf shops play in shaping community,…
News May 18, 2026
