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Rip Curl’s Neil Ridgway on Going Deep with the WSL

Rip Curl’s Neil Ridgway on Going Deep with the WSL

We asked Rip Curl's Chief Brand and Marketing Officer why Rip Curl is going deep with the WSL and how the brand is making the most of the sponsorships.

News June 10, 2021
NRF Ups Retail Sales Forecast – By A Lot

NRF Ups Retail Sales Forecast – By A Lot

The reopening of the economy has accelerated much faster than most had believed possible, according to the National Retail Federation.   

News June 9, 2021
RAEN Hires Heavy Hitter as CMO

RAEN Hires Heavy Hitter as CMO

Scott Bowers most recently worked at Smartwool but is best known - dare we say legendary - for his marketing leadership during the heyday of Oakley.

News June 9, 2021
What’s Selling at Hansen’s

What’s Selling at Hansen’s

We also asked Co-Owner Josh Hansen about business trends so far in 2021, how inventory levels are holding up, and how he thinks this summer will compare to last year’s…

Executive Edition June 8, 2021
Riding The Wave

Riding The Wave

Last February, high-end boat manufacturer Eddyline doubled its production space. Two weeks later, the world shut down. Eddyline thought its timing sucked. But by Memorial Day, hordes of people had…

News June 7, 2021
#SouthBoulderStrong

#SouthBoulderStrong

Just before 2:30 p.m. on Monday, March 22, 2021, members of the staff of Neptune Mountaineering working in the shipping and receiving department heard a series of loud pops. They…

News June 7, 2021
Sanuk GM on Plans to Rebuild the Brand

Sanuk GM on Plans to Rebuild the Brand

As Sanuk prepares to celebrate 25 years in business next year, GM Erik Ecklund answers some questions for us about the brand’s challenges and how the team is working to…

News June 7, 2021
Tilly’s Exciting Results in Stores

Tilly’s Exciting Results in Stores

Tilly’s has joined the retail party that is happening as the country emerges from the pandemic. Plus, some interesting details about back-to-school in spring.

Executive Edition June 4, 2021
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series