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Merrell to Expand to Lifestyle with New CPO Noreen Naroo-Pucci
Noreen Naroo-Pucci, Merrell’s new chief product officer, will expand the hiking and footwear brand’s lifestyle offerings. “Merrell’s strategic move into the lifestyle segment caters to the growing demand for versatile…
News December 5, 2024Ski Lifestyle Brand Yardsale Makes Innovation Look Easy
Cristina Ashbaugh wishes she could put a warning sign on her company’s website to alert visitors that its products aren’t for hardcore skiers. “And that’s not because it’s a product…
News December 5, 2024Industry Retailers Report on Black Friday Weekend Sales
Industry retailers share how Black Friday weekend turned out as the National Retail Federation weighs in on the larger holiday retail picture.
News December 4, 2024Fewer Shoppers, More In-Person Shopping on Thanksgiving Weekend
There were fewer shoppers overall than last year through the five-day period from Thanksgiving to Cyber Monday, boosted with more in-person shopping, according to data shared by the National Retail…
News December 4, 2024Opinion: Specialty Outdoor’s 2025 Barometer
One of my earliest backcountry trips taught me that in the outdoors, it’s the subtle signs that matter most. I had just graduated from my “backpacking in jeans” phase when…
News December 3, 2024Canadian Ski Brand G3 is Making a Comeback
Sports and outdoor equipment distributor Canadawide Sports acquired Vancouver-based G3 Genuine Guide Gear (G3) earlier this month with plans to revitalize the backcountry skiiing and snowboarding brand after it hit…
News December 2, 2024Trump’s Tariffs Will Fall to Consumers, Say Snowsports and Surf Brands
Snow and surf brands and retail experts share how companies are trying to navigate the potential new tariff landscape.
Executive Edition December 1, 2024House of Sport Key to Dick’s Sporting Goods’ Success in Third Quarter
Dick’s Sporting Goods will expand its House of Sport concept to 75 to 100 locations by 2027, according to CFO Navdeep Gupta on the company’s third-quarter earnings call.
News November 26, 2024