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Latest Posts
Dickies a Relative Bright Spot for VF During Pandemic
Why Dickies fared better than other large brands in the VF portfolio in the most recent quarter.
Executive Edition August 5, 2020
Jeff Hurley on Plans for Simple Acquisition
We talked with Jeff to find out more about why the family bought Simple, their plans for the brand, and if they are on the hunt for more acquisitions. Plus,…
Executive Edition August 4, 2020
How Proof Lab Has Navigated the Pandemic
Proof Lab, based in Northern California, has become one of the pinnacle accounts in the industry. We talk to Co-Owner Will Hutchinson about surviving the three-month shutdown, what they are…
Executive Edition August 3, 2020
Hurley Family Acquires Simple Brand
The Hurley family has made its first big move since leaving their namesake company last year after Nike sold the brand.
News August 3, 2020
Vans Hardest Hit of VF’s Big Four Brands in Q1
In a big change, Vans recorded the steepest revenue decline of VF’s four biggest brands in the quarter. For years now, Vans has been the brand that has grown the…
Executive Edition July 31, 2020
Columbia CEO: Shortages of Winter Product Could Be Coming
Why Tim Boyle believes demand could outpace supply and how Columbia plans to fill the void.
Executive Edition July 30, 2020
Long Time Smith Leader Exits Brand
If you know Smith, then you probably know Eric Carlson, who has worked for the brand in key roles for more than two decades, including most recently as Global Brand…
News July 29, 2020
Smith Names New GM and Other Executive Changes
Francesco Rinaldi Ceroni most recently worked as VP International Strategy & Business Development at Costa Del Mar.
News July 29, 2020
How Brands and Retailers Can Attract More Outdoor Participants
Over the past five months, a record number of people have been getting outdoors. Out of work or working from home, deprived of access to gyms and studios, and with extra…
News July 29, 2020
