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Resurgent Crocs Increasingly Popular with Teens

Resurgent Crocs Increasingly Popular with Teens

How Crocs has gone from a joke to a hot brand with teens, according to the Piper Jaffray Taking Stock With Teens Survey.

News October 10, 2019
Details About Levi’s Intriguing Relationship with Target

Details About Levi’s Intriguing Relationship with Target

Executives discuss the testing strategy for mainline product at Target and why they think they are reaching a younger customer at the big box store.

Executive Edition October 9, 2019
Vans Get Caught in Hong Kong/China Crosshairs

Vans Get Caught in Hong Kong/China Crosshairs

The push and pull between Hong Kong and China has become a problem for many companies.

News October 9, 2019
New Brixton Leadership Team Launches Major Transformation of the Brand

New Brixton Leadership Team Launches Major Transformation of the Brand

Brixton has a completely new leadership team - two of three brand founders have left. The new team tells us about the ambitious new strategy to get the brand growing…

Executive Edition October 8, 2019
John Ashworth on Linksoul’s Mission to Bridge Golf, Surf and Lifestyle

John Ashworth on Linksoul’s Mission to Bridge Golf, Surf and Lifestyle

A talk about Linksoul’s strategy, what he learned from his time growing Ashworth golf apparel, and about starting the Fidra golf brand with Quiksilver.

News October 7, 2019
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series