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Surf Expo September Preview: Exhibiting Brands, Retailers, Parties, and More
Latest Posts
Reef: New Owner, New President, Refreshed Strategy
A talk with President Mike Jensen about Reef's go-forward strategy under new owner the Rockport Group.
Executive Edition September 24, 2019
Boardriders Leadership on Tariff Strategies
Details about how the company is trying to mitigate the impact and if they think the situation will improve any time soon.
Executive Edition September 23, 2019
Oakley’s Support of Surf Shop Challenge for Core Stores Endures
Oakley's Marty Mathiesen tells us about this year's event and why Oakley continues to support it even with the major changes at Oakley over the past few years.
News September 23, 2019
Spy Acquisition Moves Brand Out of Limbo
After an uncertain period due to the sad passing of Spy's largest shareholder, the brand now has a new owner that says it will invest in the company's growth.
News September 20, 2019
Breaking: Boardriders Making Major Executive Moves and Growth Plans
The company announced major executive job changes as it outlines big new growth plans. We have an exclusive, in-depth interview with Boardriders' leadership about the go-forward strategies.
Executive Edition September 19, 2019
Ryan Hitzel on Roark’s Retail Strategy
Roark has several new store locations on the way. CEO Ryan Hitzel tells us about the stores, how they are choosing the locations, and what they have learned on their…
Executive Edition September 17, 2019
