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Upheaval, Resilience and Community: 2025’s Biggest Surf and Outdoor Industry Stories
Executive Edition
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Vans President Sun Choe Outlines Major Turnaround Plan
Choe, who joined Vans from Lululemon, described her lifelong love of Vans from her punk rock days during VF Corp.'s Investor Day Thursday. She believes improving the women's business is…
Executive Edition March 7, 2025North Face President Caroline Brown Shares Ambitious Go-Forward Plan
Brown explained how TNF is taking action to double its apparel business, double its equipment and bags business, and triple footwear at parent company VF Corp.’s Investor Day.
News March 6, 2025New KMD Brands CEO to Join Company in March
Outgoing Group CEO Michael Daly, who worked for Rip Curl for more than 20 years before rising to the top of KMD, will step down March 25. KMD owns the…
News March 5, 2025Nordstrom Reports Strong Holiday Sales
Industry customer Nordstrom, which is in the process of taking the company private, said fourth quarter comparable sales rose 4.7%.
News March 5, 2025Bogg Bag Expanding Wholesale, DTC After Doubling Sales
Often drawing comparisons to Crocs footwear, Bogg’s colorful, plastic beach bags reported more than $100 million in revenue in 2024. Founder Kim Vaccarella shares how she plans to do it…
Executive Edition March 5, 2025On Holding Reports 2024 Growth in all Categories, Channels, Regions
The Swiss brand plans to boost its apparel business and brand awareness through a growing retail footprint and premium wholesale partners in 2025.
Executive Edition March 4, 2025Salty Crew, FXD Continue to Drive New Strategy for Globe International Limited
Salty Crew has logged a compound annual growth rate (CAGR) of 16% over the past five years according to Globe, and FXD workwear, which started in Australia, is now growing…
News March 4, 2025Outerknown Targets Surf Specialty with New Wholesale Plan
Outerknown is revamping its wholesale strategy to focus on the surf channel as it looks to take advantage of the white space in the market.
News March 4, 2025Christy Sports Goes Back to Basics After Sluggish Year
CEO Pete LaBore and Danielle Quatrochi, chief marketing and merchandising officer, are heading into the next fiscal year with cleaner inventory, a stronger workforce, and a refreshed focus on inclusivity.
News March 3, 2025














