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Former Sanuk Marketing Leader Lands Prime Job

Former Sanuk Marketing Leader Lands Prime Job

Proving the adage that when one door closes, another one opens, former Sanuk Global VP of Marketing Ethan Anderson has landed on his feet and then some

News June 13, 2016
SES Podcast: Duke Edukas of Surfside Sports

SES Podcast: Duke Edukas of Surfside Sports

Duke Edukas, always forthcoming, shared a lot of details about current retail trends, what brands are selling in surf and snow, what worries him about industry brands, and what he's…

Executive Edition June 10, 2016
Deckers Names New GM for Sanuk

Deckers Names New GM for Sanuk

Magnus Wedhammer previously worked at Sperry Top-Sider, Converse and Nike and judging by his Facebook page, he is a surfer

News June 9, 2016
Burton Promotes New Executive to U.S. GM Role

Burton Promotes New Executive to U.S. GM Role

Elysa Walk joined Burton last fall as VP of Sales, Specialty Accounts

News June 9, 2016
SIA to Move Headquarters to Park City

SIA to Move Headquarters to Park City

The move is slated to take place in August, with a small segment of the organization’s employees relocating

News June 9, 2016
5 Questions: GoldCoast Skateboards

5 Questions: GoldCoast Skateboards

Known for its longboards and cruiser boards, GoldCoast credits its focus on design and custom components for its growth in a challenging market

News June 8, 2016
Here Comes Arcade Belts

Here Comes Arcade Belts

Arcade is gaining huge marketshare in an overlooked category, following a path forged by other brands such as Skullcandy, Nixon and Stance

Executive Edition June 7, 2016
Sanuk's New Marketing Director on Brand Authenticity

Sanuk's New Marketing Director on Brand Authenticity

A Q&A with Anders Bergstrom, who had some intriguing things to say about Sanuk's brand identity and Sanuk's integration with the Deckers mothership

Executive Edition June 6, 2016
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series