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Outdoor Industry Trends: Consumer Shifts & Top Brands for 2025

Circana’s Matt Tucker shares the latest shifts in consumer behavior impacting the outdoor industry, from e-commerce growth to top-performing brands.

Executive Edition

Arc'teryx in Covent Garden London

Arc’teryx Parent Amer Sports Raises Guidance Post-Fireworks Controversy

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Colin Ingram HOKA Jen McLaren Altra

Trail Running Footwear Competition Heats Up

Executive Edition
Neil Fiske Black Diamond

Black Diamond Continues to Rebuild North America Wholesale Business

Executive Edition
Yeti

Yeti Offsets U.S. Market Challenges with International Growth in Q3

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Latest Posts

Deckers reports Sanuk's quarterly results, comments on brand's performance

Deckers reports Sanuk's quarterly results, comments on brand's performance

We listened to Deckers conference call and have details about Sanuk's performance, including the slight change in its annual forecast.

Executive Edition October 23, 2014
Kering Sport & Lifestyle COO on changes at Volcom and Electric, Kelly Slater alliance

Kering Sport & Lifestyle COO on changes at Volcom and Electric, Kelly Slater alliance

We spoke with Todd Hymel in Paris about the repositioning at Volcom and Electric, his take on the state of the action sports marketplace, and the Kering partnership with Kelly…

Executive Edition October 23, 2014
Photos from Tilly's Holiday Party

Photos from Tilly's Holiday Party

Industry brands and executives turned out for the Tilly’s holiday party Wednesday night in Irvine.

News October 23, 2014
Kering reports positive sales trends at Volcom and Electric combined

Kering reports positive sales trends at Volcom and Electric combined

On a Kering conference call, executives detailed positive trends at Volcom, including details about Europe and Asia Pacific. Plus, we have some information about job cuts at Volcom in the…

Executive Edition October 23, 2014
Vans and city of Boston break ground on Lynch family skatepark in Cambridge

Vans and city of Boston break ground on Lynch family skatepark in Cambridge

Steve Van Doren traveled back to his hometown in Boston to celebrate the groundbreaking of Lynch Family Skatepark alongside Congressman Michael Capuano, Peter Lynch of the Lynch Foundation, Renata von…

News October 23, 2014
No Limits Group hires Kris French as general manager

No Limits Group hires Kris French as general manager

No Limits Group is strengthening its executive team with the hiring of Kris French as General Manager overseeing the Sanuk and Stokehouse brands (Vissla, Amuse Society, D’Blanc).

News October 22, 2014
RIDE Snowboards descends upon Japan in episode 2 of “Built to Ride” web series

RIDE Snowboards descends upon Japan in episode 2 of “Built to Ride” web series

Home to Mount Fuji, more than five million vending machines, and a festival that celebrates the penis and fertility (serious!), Japan is many things to many people. For the RIDE…

News October 22, 2014
SUPERbrand names Dorig Bocquet international sales director

SUPERbrand names Dorig Bocquet international sales director

SUPERbrand Surfboards & Apparel is excited to announce the addition of Dorig Bocquet as International Sales Director.

News October 22, 2014

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series