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Outdoor Industry Trends: Consumer Shifts & Top Brands for 2025

Circana’s Matt Tucker shares the latest shifts in consumer behavior impacting the outdoor industry, from e-commerce growth to top-performing brands.

Latest Posts

West 49’s 12th national coat drive ‘Coats for Kids’ gears up to help kids keep warm this winter

October kicks off the 12th Annual West 49 Coats for Kids campaign an important program customers have come to expect.

News October 22, 2014

Jake Burton on industry challenges, the changing retail landscape, the joys of private ownership

SES talked with the Burton chairman about the challenges in the industry, the changing retail landscape, if Burton will remain privately held and what he is most excited about as…

Executive Edition October 21, 2014

Rip Curl releases the world’s first GPS surf watch and digital platform

Press release: Costa Mesa, CA, USA - 22 October 2014 — Rip Curl, founders of tide watch technology in surfing, announce the release to market of the SearchGPS watch. Now…

News October 21, 2014

Jetty Clam Jam goes off on Long Beach Island

The official call to hold the 8th Annual Jetty Clam Jam was made early in the morning on Friday, October 17th with a surprise location change: surfers would report to…

News October 21, 2014

SIA announces inaugural INDUSTRY + INTELLIGENCE event

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, recently announced plans to host its first-everINDUSTRY + INTELLIGENCE gathering.

News October 21, 2014

Neff partners with Kevin Durant

Neff – one of the world’s leading fashion and lifestyle clothing brands – today announced an innovative collaborative partnership with NBA superstar and global icon Kevin Durant to create an…

News October 21, 2014