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Industry embraces Black Friday

Industry embraces Black Friday

Industry brands have gotten into the Black Friday spirit today by offering discounts – in some cases steep discounts – to shoppers.

News November 28, 2014
2014 Surfer Poll nominees announced

2014 Surfer Poll nominees announced

SURFER Magazine is pleased to announce the 2014 Surfer Poll video nominees.

News November 26, 2014
K2 Snowboarding launches Lien binding microsite

K2 Snowboarding launches Lien binding microsite

The new K2 Snowboarding Lien All Terrain (AT) and Freestyle (FS) bindings are designed to create the most natural lateral flexing pattern available giving way to free flowing turns, extended…

News November 26, 2014
Iron & Resin opens new flagship store in San Francisco

Iron & Resin opens new flagship store in San Francisco

California lifestyle brand, Iron & Resin, is pleased to announce the opening of its second flagship location in San Francisco, CA located at 7 Columbus Ave., in the heart of…

News November 25, 2014
Active Ride Shop’s store opening events recap

Active Ride Shop’s store opening events recap

Active Ride Shop’s store opening in Oxnard last weekend and Redlands the weekend before were celebrations attended by thousands from the local communities.

News November 24, 2014
Element appoints new design and marekting vice presidents

Element appoints new design and marekting vice presidents

Element continues to evolve as a global brand with the appointment of Reynald Gautier and Julien Duval to the organization’s executive management team.

News November 24, 2014
Over 2000 people attend Plan B's "TRUE" premiere

Over 2000 people attend Plan B's "TRUE" premiere

Over 2000 people transcended upon the Montalban theater in Hollywood, CA for the highly anticipated premiere of "TRUE" - The Plan B Video.

News November 24, 2014
New Element Global GM details turnaround strategy

New Element Global GM details turnaround strategy

Frank Voit is a key reason for the brand's success in Europe. Now he is tasked with growing the brand globally, and most importantly, turning it around in the U.S.

Executive Edition November 24, 2014
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series