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RAEN pursuing new optical strategy

RAEN pursuing new optical strategy

RAEN is announcing a new business strategy today. Co-Founder and Creative Director Justin Heit shares the details.

News April 2, 2014
John Mills joins TravisMathew apparel brand

John Mills joins TravisMathew apparel brand

The former senior Quiksilver sales executives moves to a new job.

News April 2, 2014
Vans partners with Independent Truck Co. for spring collection

Vans partners with Independent Truck Co. for spring collection

Press release:

News April 2, 2014
Sheckler Foundation to host Skate For a Cause

Sheckler Foundation to host Skate For a Cause

Press release: April 2, 2014 (San Clemente, CA) – The Sheckler Foundation, its sponsors and pro skateboarders will come together for the 5th annual Skate for a Cause, presented by…

News April 2, 2014
Andy Mooney on impacts of Slater exit on Quik marketing plans

Andy Mooney on impacts of Slater exit on Quik marketing plans

I emailed Quiksilver CEO Andy Mooney this morning to see how Kelly Slater’s decision to depart Quiksilver would impact marketing campaigns and products in development.

News April 1, 2014
Native Shoes expands team with key appointments

Native Shoes expands team with key appointments

Press release: (VANCOUVER, BRITISH COLUMBIA) March 31, 2014– Following a successful selling season, Native Shoes (Native) the global brand known for its classic, lightweight footwear, has announced several additions to…

News March 31, 2014
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series