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VF Extends Olive Branch to Activist Investor with Board Changes

VF Extends Olive Branch to Activist Investor with Board Changes

An activist investor’s influence on the VF board will come in the form of two new appointments after a disappointing December quarter and continued pressure about VF's underperformance.

News February 14, 2024
La Sportiva Takes Aim at U.S. Market with Colorado Store

La Sportiva Takes Aim at U.S. Market with Colorado Store

La Sportiva’s new branded retail store is in a prime location in one of America’s iconic outdoorsy cities, sending a clear message to the market that the Italian brand is…

News February 13, 2024

Tiger Woods’ Sun Day Red Bolstered by Action Sports Expertise

Brad Blankinship, president of the new brand backed by TaylorMade, explains why San Clemente made sense for the brand’s headquarters, who from the action sports industry he's hired, and next…

News February 13, 2024

Salt Life Suitor Update

Delta Apparel Inc. discussed Monday the status of talks for its Salt Life clothing label as Delta's overall business remains challenging. 

Executive Edition February 13, 2024
Positioning Your Brand for Success in 2024: Opinion

Positioning Your Brand for Success in 2024: Opinion

With 2023 safely in the rear view mirror, now is the time for outdoor companies to take a hard look at what worked and what didn’t last year. While there…

News February 12, 2024
Moosejaw CEO Comerford Leaves Post

Moosejaw CEO Comerford Leaves Post

Eoin Comerford, CEO of Moosejaw, stepped away last Friday after 15 years with the company. In a LinkedIn post, Comerford said he started at the company in 2008 as vice…

News February 9, 2024

Prana Records 21% Revenue Drop in 2023

Active lifestyle brand Prana’s 2023 revenue dropped 21% to $113.6 million as parent company Columbia Sportswear works to find the formula that will return the brand to growth. Columbia acquired…

News February 9, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series