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Yeti, Merrell, Birkenstock, Saucony: Strong Brands Appear to Be Outrunning a Shaky Macro Backdrop, for Now
Executive Edition
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OluKai introduces exclusive collection
Press Release: INTRODUCING THE ALI'I COLLECTION: A COLLECTION OF PREMIUM MEN'S FOOTWEAR CELEBRATING THE ANCIENT HAWAIIAN ROYALS OluKai's most exclusive product release to date, the Ali'i Collection is…
News May 13, 2013
The new consumer-protection law: an interview with the Consumer Product Safety Commission
Action sports apparel companies are scrambling to understand, prepare and comply with a new consumer-safety law that requires testing of clothes and other products for lead and phthalates, which are…
Executive Edition May 13, 2013
Jeremy Jones on Jones Snowboards
We talked at SIA with professional snowboarder Jeremy Jones about his business, Jones Snowboards. Jones was unveiling its third season of boards at the show.
News May 13, 2013
PacSun's new merchandising look and focus
Pacific Sunwear CEO Sally Frame Kasaks told the audience at an investors' conference last week that the company has broadened its focus beyond its surf and skate roots. Now, PacSun…
Executive Edition May 13, 2013
Billabong XXL nominees announced
Press Release: NEWPORT BEACH, CA - (March 29, 2012) - The nominees have just been announced for the 2012 Billabong XXL Global Big Wave Awards fueled by Monster Energy,…
News May 13, 2013The North Face's secrets to succeeding during a downturn
The North Face, along with Vans, has been a top-performing brand for VF Corp. during the recession, and I recently sat down with The North Face President Steve Rendle to…
Executive Edition May 13, 2013Oakley Surf Shop Challenge kicks off April 6th
Press Release: SURFER MAGAZINE¹S 2012 OAKLEY SURF SHOP CHALLENGE SERIES KICKS OFF APRIL 6 IN CARDIFF, CALIF. Local Surf Shops Compete for a Trip to Bali for the $10,000…
News May 13, 2013
ASR Report: Toms shoes growth plans for spring 2010
Differentiating yourself from the competition is a key to surviving the downturn, experts say. Toms shoes has definitely succeeded on that front. The three-year-old brand is growing fast, and has…
Executive Edition May 13, 2013Astars collaborates with Young & Reckless
Press Release: Alpinestars and Young & Reckless Launch Version 2.0 of Collaboration Series with Accompanying Online Contest Following the success of the first collaboration in Spring 2011, Astars…
News May 13, 2013
