Professional surfer Alyssa Spencer and footwear brand Cobian USA have announced a new partnership centered on inspiring personal performance, community support, and the importance of faith and character in everything they do.
The partnership reflects a natural alignment between Spencer, one of surfing’s brightest talents competing on the global stage, and Cobian USA, a brand rooted in more than 30 years of surf culture and committed to supporting athletes who live the Salt + Light mission and embody integrity, humility, and purpose. Matt. 5:13-16
“Alyssa represents the kind of athlete and person we’re proud to support,” said John Cobian, founder of Cobian USA. “Her dedication to surfing and the way she carries herself with authenticity and character make this partnership a natural fit for our brand.”
“I’m honored to partner with Cobian,” Alyssa Spencer said. “It means a lot to work with a brand that supports me both in and out of the water. I’m looking forward to working together with the Cobian team on Salt + Light projects that blend surfing and serving people with love.”
As part of the partnership, Spencer and Cobian USA will collaborate on a series of Salt + Light events designed to bring surfers and community members together for encouragement, mentorship, and meaningful connection. These gatherings aim to inspire the next generation to grow not only in their surfing but also in their commitment to serving others.
The partnership will also include appearances, community initiatives, and digital storytelling that highlight the shared vision between Spencer and Cobian.
About Alyssa Spencer
Alyssa Spencer is a professional surfer from Carlsbad, California competing on the global stage. Known for her powerful surfing, competitive drive, and strong faith, she continues to establish herself on surfing’s biggest stages while remaining committed to using her platform to positively influence the next generation.
About Cobian USA
Cobian USA is a footwear brand rooted in surf culture, producing comfortable, high‑quality Sandals, FlipSlips, and Indoor Slippers while supporting athletes and initiatives through its Salt + Light mission. Through its products and partnerships, Cobian champions authenticity, generosity, faith, and character.
