Atlantic Park Surf has announced that Kona Big Wave will be the surf park’s official beer sponsor, part of a strategic partnership that includes year-round events at North America’s first Wavegarden Cove surf lagoon.
“Kona Big Wave’s ‘aloha spirit’ reflects the atmosphere of community, connection and culture we’re building at Atlantic Park Surf,” said Blake Hess, COO of Beach Street, the lagoon’s operator. “Together, we’re excited to create meaningful moments for our visitors and continue to elevate East Coast surfing.”
This sponsorship further cements Kona Big Wave’s commitment to building deep roots in surf communities and championing board sports with a growing roster of surf and skate partnerships.
“Surf, skate and music are in Kona Big Wave’s DNA–and there’s no better partner than Atlantic Park Surf to bring that spirit to life for the Virginia Beach community,” said Chris Jones, VP of Marketing for Premium Brands at Anheuser-Busch. “As the official beer sponsor, we’re proud to support a destination that advances surf culture, fosters community and creates memorable experiences both in and out of the water.”
Last month, Kona Big Wave sponsored Stab High Virginia Beach, held at Atlantic Park Surf. The record-breaking event–the first to be held in the U.S. since 2019–brought together 56 professional surfers and nearly 3,500 spectators over two days of competition.
Since opening in August, Atlantic Park Surf has welcomed thousands of surfers from around the world–representing all 50 U.S. states and more than 30 countries, including Australia, China, France, Japan, Saudi Arabia, UAE and Spain.
“Atlantic Park Surf has already shown what’s possible for the future of surfing. With partners like Kona Big Wave, we are eager to continue to advance the sport and bring our Virginia Beach community together,” Hess said.
Kona Big Wave is deepening its connection to surf culture by moving beyond traditional sponsorship models–embracing partnerships and athlete-led experiences that bring fans closer to the sport and the community around it. This effort is further reflected in a roster of ambassadors who embody the authenticity, progression and community-driven spirit that define both surfing and the brand.
For ongoing updates and a calendar of events, visit AtlanticParkSurf.com.
About Atlantic Park Surf
Atlantic Park Surf is the centerpiece of the 10-acre, $350-million Atlantic Park development. Centrally located and integrated within an urban environment adjacent to the Atlantic Ocean, Atlantic Park Surf is unlike any other surfing lagoon in the world, offering unlimited wave profiles to cater to all levels. Powered by Wavegarden Cove, the most energy-efficient wave-generation technology in the world, the system can generate up to 1,000 waves per hour and more than 20 types of waves, ranging from one to six feet in height and tailored to beginners, intermediate, advanced and expert surfers. Learn more at AtlanticParkSurf.com or follow @AtlanticParkSurf.
About Kona Big Wave
Founded under the golden sun of the Big Island of Hawaii in 1994, Kona Big Wave embraces the aloha spirit while spreading its foundations of balance, respect for nature, authenticity, and building community with your ohana. Today, the easy-drinking, island-style premium beer brings the aloha across the mainland U.S. and more than 30 countries globally. For more information visit konabigwave.com, and follow @KonaBigWave on Instagram, Facebook and Twitter.
