AVVA Collaborates with Building the Revolution

The brands are releasing a t-shirt to celebrate Surf Shop Day.
Published: April 3, 2024 Press Release

To celebrate Surf Shop Day, AVVA has collaborated with Building the Revolution, a platform that supports and highlights the importance of surf shops worldwide. This collection pays homage to the retailers that are the foundation of the surf industry. This is a thank you for all that you do for your community. 

This graphic tee will only be available in surf shops. It will not be sold on AVVA’s online store. AVVA and BTR will always encourage to shop and support your local surf shops worldwide. 

Release date: Surf Shop Day – 5/18/24 

About AVVA

Born in Hawaii, raised in California, traveled the globe, AVVA celebrates these unique cultural experiences with authenticity, unity and respect. Rooted in surf, influenced by the streets, & produced with ALOHA. 

About Building the Revolution

Beginning in 2014 on Instagram as an expression of appreciation for surf shops, the cornerstone of the surf industry, Building The Revolution has grown into a vibrant global community of surf shop advocates. The logo of Building The Revolution has now become an emblem uniquely tied to products available only in surf shops.  

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series