Editor’s note: To hear our podcast with Birkenstock CEO David Kahan, click here.
“The Times They Are A Changing” – Lessons to be learned from Birkenstock on managing an iconic brand in a fast changing market.
The advent of social media and wireless communication has shifted the epicenter of purchasing from the hands of the industry into the hands of the consumer. Balancing selling efforts and protecting branding across all channels is a tall order. SIMA is proud to present guest speaker David Kahan, CEO of Birkenstock, who will share lessons on how his legacy brand has tackled the omni channel challenge. David is known for his passionate support of independent retailers and polarizing stance on not selling through Amazon so this is a speaker you won’t want to miss!
REGISTRATION FEES
SIMA Members and Retailers: $65 per person
Non-SIMA Members: $125 per person
Deadline to register is this Friday, April 13th.
Pre-registration is required. All registrations are final and no refunds will be issued.
Questions? Contact Jordan Schweitzer at jordan@sima.com.
