Burton today launches Zeb’s Closet, the first globally available outerwear and apparel collection created in partnership with snowboarding superstar and team rider Zeb Powell. Inspired by Powell’s unmistakable approach to snowboarding and the creativity and community that shape his world, the collection blurs the line between mountain and street, encouraging riders to make every piece their own.
Rather than designing around performance alone, Burton and Zeb started with a simple question: What would Zeb actually wear? Guided by Zeb’s own vision, each piece in the collection provides unrestricted movement and flow, pairing waterproof outerwear, utility-driven details and premium construction with the oversized, baggy silhouettes that have become synonymous with Zeb’s style. Highlights include heavyweight hoodies, jerseys, rugby shirts, tees, shorts, pants, reversible bucket hats and technical outerwear built for every session — each piece designed to be layered, lived in and worn far beyond the lift line. And because it wouldn’t be Zeb’s Closet without one, the collection also features a reversible insulated vest that’s equal parts technical function and unmistakable vibe.
For Burton, the collection reflects a new generation of snowboarding – one driven by creativity, self-expression and the communities redefining what the sport looks like today.
“Zeb has inspired an entirely new generation to see snowboarding differently,” said Zach Nigro, Burton’s Vice President of Brand & Sports Marketing. “His influence extends far beyond tricks or competition. He brings people together, challenges conventions and reminds us that snowboarding is ultimately about having fun, expressing yourself and making everyone feel welcome. This collection is an extension of that spirit.”
“It’s called Zeb’s Closet because it’s actually what I would wear – on the mountain and off the mountain,” says Powell. “I’ve always looked at snowboarding as a form of self-expression, and I wanted this collection to have that same energy for all the riders out there – to rock with, mix it up, and make it their own.”
The collection is available beginning September 24th on Burton.com, in Burton retail stores, and at select specialty retailers worldwide. While the September release marks the collection’s global debut, Burton and Zeb will continue expanding the story with additional releases throughout the season. Check back for updates.
Zeb’s Mobile Closet
To celebrate the launch, Burton is bringing this collection to life beyond retail through Zeb’s Mobile Closet, a custom-built traveling installation inspired by Zeb’s personal closet.
Debuting in New York City during launch week before continuing to key snowboarding destinations around the world, the Mobile Closet serves as a community gathering place where riders can experience the collection, meet Zeb and connect through local events, ride days, and park sessions. More than a display, the Mobile Closet evolves throughout the season, appearing everywhere from flagship retail events to on-hill activations, and in some locations even becoming part of the terrain itself. For a full list of global stops, visit http://www.burton.com/zebs-closet.
The experience reflects the same philosophy behind the collection: snowboarding is built by community, and the best moments happen when everyone is invited to the session.
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world’s first snowboard company to become a certified B Corporation®. Privately held and owned by Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China. For more information about Burton, visit www.burton.com and follow @burtonsnowboard on TikTok, @burtonsnowboards on Instagram and facebook.com/burtonsnowboards.
