Burton Europe Announces New Vice President of Sales and Marketing and Organizational Structure
Innsbruck, AUT – Burton Europe is excited to annouce that Franck Waterlot will come on board as the new Vice President of Sales & Marketing Europe, reporting directly to Hermann Kapferer, SVP & General Manager of Burton Europe. In this newly created role at Burton’s European Headquarters, Franck will oversee marketing, sales and product to strengthen Burton’s position in the marketplace.
Franck Waterlot is no stranger to the industry. In 2005 he started in his first global role at Eres as Global Sales & Marketing Director. Two years later, Franck joined Oakley as EMEA Sales Director and was instrumental in the restructuring of the company’s European division. In his new role at Burton, Franck’s responsibilities include strategic guidance and coordination of all marketing, product merchandising, wholesale and retail initiatives in order to streamline Burton’s focus on market and customer needs.
In addition to Franck’s new role, Burton Europe is also implementing a new two-silo management structure. The first silo includes sales, product and marketing, which is now led by Franck. And the second silo is called ‘Shared Services’, which includes human resources, finance and operations. Oliver Zaletel, the current VP of Finance, will now take on a new role as the first VP of Shared Services and will continue reporting directly to Hermann Kapferer.
Hermann Kapferer, SVP & GM of Burton Europe says, “Franck is an outstanding addition to our team as he brings a deep understanding of our industry and a wealth of experience with him. This is the next step to prepare the company for the coming years and with Franck and Oliver in VP roles, I’m confident we have the best people involved.“
Franck adds, “Burton is an amazing brand, and I’m very happy to join this incredibly dedicated group of people at such an important time. I’m looking forward to the challenges ahead of us. Together as a team, we will surely master them.”
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.
