Burton’s new winter collection with L.A.M.B. by Gwen Stefani now in stores

Burton has reunited in the design studio with L.A.M.B. to once again collaborate on a women’s outerwear and accessories collection.

Published: October 1, 2015 Press Release

Burton has reunited in the design studio with L.A.M.B. to once again collaborate on a women’s outerwear and accessories collection that’s intrinsically Gwen Stefani. The second L.A.M.B. x Burton collection is now available in stores and on Burton.com today and features a variety of outerwear, accessories and layering pieces along with the new addition of snowboard boots, goggles, luggage and a helmet. 

The development of Burton’s second collaboration with L.A.M.B. coincided with Gwen’s time writing new songs, and her music and creativity manifest in the design. Gwen had this to say about the second collaboration, “This new L.A.M.B. x Burton collection is literally the coolest winter wardrobe I’ve ever seen!  This season has a punk rock vibe that feels very modern and fresh. We let our imagination run wild and expanded the collection into a full winter dream closet! I love the clashing prints, tons of patches and the new punker pant with signature bum flap. I cannot wait to rock it this winter!”

High points in the outerwear line include the L.A.M.B. Riff parka that blends army green, Photo Cheetah and Plaid Ikat prints in a progressive parka silhouette with a drop tail and vent. The Ramone Moto jacket in a rocker photo cheetah motif is also a stand-out. Staying true to the moniker of moto, the jacket’s silhouette is cropped at the waist to work well on the streets or the mountain. For a perfect paring, the L.A.M.B. Johnny pant hits the mark for both style and function while on the mountain, not to mention edgy removable suspenders that pay tribute to Stefani’s punk rock roots. Premium waterproofing and insulation throughout the line ensures that the collection is as functional as it is fashionable.  

On the accessories side, the L.A.M.B. Women’s Warmest Mitt is also notable with its matching Photo Cheetah print that mirrors many of the outerwear pieces. Key layering styles include the L.A.M.B. Jamie Tech Tee and Natty Turtleneck, both of which offer stylish, lightweight insulation for cold days in the city or on the slopes. Finally, as a nod to rebellion, the L.A.M.B. Riot Facemask was inspired by the women from punk band Pussy Riot.

Also a new addition to the collection, luggage, snowboard boots, goggles and a helmet round out the full L.A.M.B x Burton look. The L.A.M.B. Tinder Pack is the ultimate backpack that can easily transition from city streets to high elevations, while the L.A.M.B. Wheelie Flight Deck is a stand-out carry-on suitcase. Matching many of the prints in the collection, the L.A.M.B. Ritual Snowboard Boot boasts a mixed combination of Plaid Ikat and Photo Cheetah motifs. And to top off any of the looks, Burton’s own helmet and goggle brand, anon., also collaborated with L.A.M.B. to create the anon. Aera L.A.M.B helmet and anon. Deringer L.A.M.B goggle.

To check out the entire L.A.M.B x Burton collection, head to Burton.com a Burton flagship store or a Burton retailer worldwide.

About Burton

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboardstwitter.com/burtonsnowboard and @burtonsnowboards on Instagram.

About L.A.M.B.

Widely recognized for her trend setting personal style and natural elegance, Gwen Stefani created L.A.M.B., an acronym for Love Angel Music Baby, out of her love of design and fashion. L.A.M.B. is a luxurious collection of clothing and accessories based on Stefani’s personal style and aesthetic. The brand is defined by Gwen’s innate sense of style which often features a playful juxtaposition between classic Hollywood movie star glamour and more modern and casual street influences. L.A.M.B. Is always a mixture of vintage inspiration mashed up with modern and futuristic elements.

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Strategy & Planning Series
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