Today, Oakley and Big Bear Mountain Resort announced a new two-season partnership, making Oakley the official eyewear and goggle brand of the year-round destination for snow sports and mountain biking that includes Bear Mountain and Snow Summit. The announcement comes on the heels of a partnership between Oakley and Mammoth Mountain, bringing all four mountains in the Mammoth Resorts family together with Oakley.
The collaboration between the two brands rooted in action sports will begin immediately and be sustained throughout the year to touch on every aspect of the mountain experience.
“We are excited to extend our partnership with the Mammoth Resorts team and bring the Oakley active lifestyle and product line-up to the vibrant and diverse action sports community of Big Bear Mountain Resort,” said Cuan Petersen, Oakley’s VP of Global Sports Marketing. “This partnership will be another way Oakley can showcase its product innovations and technologies against a year-round training destination that inspires performance.”
The partnership will create performance driven and inspiring experiences for consumers, athletes and Big Bear Mountain Resort employees, including the creation of co-branded content with Oakley and Big Bear athletes, outfitting Big Bear Mountain Resort terrain park employees in Oakley and offering Oakley performance goggles and eyewear at all Bear Mountain and Snow Summit retail shops. Additional details about the partnership will be released throughout the year.
“We are excited to expand our year-round partnership with Oakley – a true iconic sports performance brand” said Erik Forsell, Chief Marketing Officer, Mammoth Resorts. “With its proximity to the Los Angeles and San Diego markets, Big Bear Mountain Resort has a unique value proposition when it comes to brand partnerships and we’re stoked to continue exploring those opportunities with Oakley.”
Oakley eyewear and goggles are equipped with Prizm™ lenses, a revolutionary technology from Oakley that dramatically enhances detail to improve performance by providing ultra-precise color tuning. The lenses are designed for specific environments, including snow, golf, trail and road, to reveal details that would typically be missed by the naked eye.
Discover More:
Twitter: @Oakley @Bear_Mountain @Snow_Summit
Instagram: @Oakley @Bear_Mountain @Snow_Summit
Facebook: Facebook.com/Oakley Facebook.com/BearMTN Facebook.com/SnowSMT
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 750 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
About Big Bear Mountain Resort
Big Bear Mountain Resort, a Mammoth Resorts property, includes Snow Summit and Bear Mountain ski resorts, Bear Mountain Golf Course, and Snow Summit Bike Park. Together, Big Bear Mountain Resort features the most dependable snow conditions, largest beginner area, and highest lift-served peak (8,805 feet), as well as Southern California’s only halfpipes and a TransWorld SNOWboarding Top 10 terrain park. Nestled in the heart of the San Bernardino National Forest, Big Bear Mountain Resort is a short drive from most locations in Southern California, or a quick flight from points beyond. Big Bear Mountain Resort is an equal opportunity service provider operating under a San Bernardino National Forest special use permit. For more information, visit www.bigbearmountainresort.com.
Oakley® and Prizm™ are trademarks of Oakley, Inc.
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